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AI summary: Manages paid advertising campaigns across Google Ads and Meta Ads, optimizing for lead generation, customer acquisition, and ROI through data-driven testing and budget allocation.
Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth
At Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
This is not a campaign monitoring role.
You’ll be responsible for:
You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.
Plan, launch, and optimize campaigns across:
Manage:
Monitor budgets, campaign pacing, and daily performance.
Identify opportunities to improve efficiency and scale successful campaigns.
Build and optimize campaigns across:
Manage campaigns focused on:
Build and optimize:
Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.
Work with landing page platforms such as:
Conduct A/B testing on:
Continuously improve landing page conversion rates through testing and optimization.
Build weekly and monthly performance reports.
Monitor:
Identify trends, optimization opportunities, and performance issues early.
Present actionable recommendations backed by campaign data.
3+ years of hands-on paid media management experience.
Proven experience managing:
Experience managing Meta Ads campaigns end-to-end.
Experience managing monthly advertising budgets of $50,000+.
Experience in:
Familiarity with:
Experience supporting:
Basic HTML and CSS knowledge for landing page updates.
In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.
Own paid media strategy across multiple advertising platforms.
Make a direct impact on lead generation and revenue growth.
Join a performance-focused environment with measurable outcomes.
Work with modern advertising tools and technologies.
Fully remote role with long-term growth opportunities.
Career progression into:
After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the next step in our hiring process and can be completed whenever it’s convenient for you.
Rather than repeating your background across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media experience, and highlight the results you’ve achieved. Your video will be reviewed by the hiring team before moving to the next stage, helping streamline the interview process.
You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.
If you’re passionate about paid media, enjoy optimizing campaign performance, and love turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing campaigns that generate real business results.