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AI summary: Leads paid media strategy and campaign execution across multiple digital channels, optimizing for lead generation, conversion metrics, and revenue growth through data-driven testing and performance analysis.
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones
At Pavago, one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels.
This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth.
If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you.
Build, launch, and optimize campaigns across:
Develop full-funnel B2B lead generation strategies.
Own campaign architecture, audience targeting, conversion tracking, and budget allocation.
Write and test high-converting ad copy and campaign messaging.
Align paid campaigns with landing pages and marketing funnels.
Monitor campaign performance daily and implement proactive optimizations.
Improve key performance metrics including:
Conduct structured A/B testing across:
Identify and scale profitable acquisition channels.
Stay current with advertising platform updates, attribution changes, and privacy regulations.
Track campaign performance using:
Audit and troubleshoot:
Build performance reports highlighting:
Translate marketing data into actionable business recommendations.
Partner with:
Provide creative and messaging recommendations based on campaign performance.
Support broader growth marketing and demand generation initiatives.
3+ years of hands-on experience in Performance Marketing or Paid Media.
Proven success managing:
Strong experience driving B2B lead generation and pipeline growth.
Deep understanding of:
Advanced experience with:
Ability to independently:
Strong ad copywriting and testing skills.
Experience with:
Experience managing:
Google Ads and Meta certifications.
Familiarity with:
In short: You’ll own paid acquisition performance, optimize every stage of the marketing funnel, and continuously improve lead generation, efficiency, and revenue growth.
Own paid acquisition strategy across multiple digital channels.
Direct impact on lead generation and business growth.
High-performance, data-driven marketing environment.
Opportunity to work with modern advertising platforms and analytics tools.
Fully remote role with long-term career growth.
Opportunity to advance into:
After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the first step in our hiring process and can be completed whenever it’s convenient for you.
Instead of multiple initial screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media and performance marketing experience, explain how you’ve managed Google Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels, and share examples of how you’ve improved campaign performance, optimized budgets, and driven measurable business growth. Your video will be reviewed by the hiring team before moving to the client interview.
You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.
If you’re passionate about performance marketing, enjoy optimizing paid campaigns, and thrive on turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing performance across multiple digital channels.