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AI summary: Manages Meta ad campaigns across multiple accounts, optimizes performance metrics, develops creative strategy, and scales profitable campaigns from $10K–$250K+ budgets.
Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy
Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
Location: Remote
At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.
This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.
If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.
Develop high-converting campaign concepts, hooks, and messaging.
Write compelling ad copy focused on improving:
Create detailed creative briefs for designers, editors, and content creators.
Lead creative strategy across:
Continuously test new creative angles and messaging.
Monitor campaign performance daily.
Analyze:
Optimize audiences, creatives, offers, placements, and landing pages.
Identify winning campaigns and scale them strategically.
Troubleshoot underperforming campaigns using data-driven insights.
Strong expertise with:
Excellent analytical and performance optimization skills.
Strong direct-response copywriting and messaging abilities.
Ability to identify and scale winning creatives.
Deep understanding of performance marketing principles.
Excellent written and verbal English communication skills.
Reliable remote work environment with high-speed internet.
Experience managing $100K–$250K+ monthly advertising budgets.
Strong understanding of full-funnel marketing strategy.
Experience producing or managing UGC advertising campaigns.
Ability to brief creators, editors, and designers effectively.
Experience using AI tools such as:
Familiarity with:
Previous experience within agencies or high-growth marketing teams.
In short: You own paid social growth by combining creative strategy, rapid experimentation, and data-driven optimization to deliver measurable business results.
High ownership over paid social strategy and execution.
Opportunity to manage significant advertising budgets.
Work in a fast-paced, performance-focused environment.
Strong collaboration with creative and leadership teams.
Fully remote work environment.
Clear career progression into:
Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.
Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.
Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.
Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.
If you’re passionate about performance marketing, thrive on scaling Meta advertising campaigns, and enjoy using creative strategy and data to drive measurable business growth, we’d love to hear from you. Apply today and become a key contributor to a high-performing marketing team.