Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

The Paid Advertising Specialist is responsible for supporting the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Strategist or independently owning end-to-end strategy for a select group of core clients. The Paid Advertising Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their lead Strategists. They are known for their reliability and attention to detail, resulting in high-quality work delivered on time. They are actively involved in supporting reporting, optimizations, and routine campaign management. They are a self-starter when it comes to their responsibilities and manage their workflow efficiently and effectively.

***Proficiency in spoken and written English at an advanced level is required for this role.

Key Responsibilities:

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Role Requirements:

1-2 years of digital marketing; Agency experience a plus 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus 1+ years experience with Meta or Google Ads  for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) 1+ years experience leading paid advertising strategy for direct response marketing efforts 1+ years experience with Google Analytics, Shopify; other technical platforms a plus 1 year experience client facing and handling communications Excellent Excel skills with clear understanding of advanced Excel features Excellent data analytics skills Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $20K revenue/employee
• 90% Client Retention, evaluated biannually

Most Important Things (MITs)

• Strategically Manage and Communicate Performance Insights
• Execute and Optimize Paid Advertising Campaigns Across Channels
• Leverage Tools and Technology for Efficiency and Innovation

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

The Paid Advertising Specialist is responsible for supporting the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Strategist or independently owning end-to-end strategy for a select group of core clients. The Paid Advertising Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their lead Strategists. They are known for their reliability and attention to detail, resulting in high-quality work delivered on time. They are actively involved in supporting reporting, optimizations, and routine campaign management. They are a self-starter when it comes to their responsibilities and manage their workflow efficiently and effectively.

***Proficiency in spoken and written English at an advanced level is required for this role.

Key Responsibilities:

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Role Requirements:

1-2 years of digital marketing; Agency experience a plus 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus 1+ years experience with Meta or Google Ads  for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) 1+ years experience leading paid advertising strategy for direct response marketing efforts 1+ years experience with Google Analytics, Shopify; other technical platforms a plus 1 year experience client facing and handling communications Excellent Excel skills with clear understanding of advanced Excel features Excellent data analytics skills Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $20K revenue/employee
• 90% Client Retention, evaluated biannually

Most Important Things (MITs)

• Strategically Manage and Communicate Performance Insights
• Execute and Optimize Paid Advertising Campaigns Across Channels
• Leverage Tools and Technology for Efficiency and Innovation

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

The Paid Advertising Specialist is responsible for supporting the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Strategist or independently owning end-to-end strategy for a select group of core clients. The Paid Advertising Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their lead Strategists. They are known for their reliability and attention to detail, resulting in high-quality work delivered on time. They are actively involved in supporting reporting, optimizations, and routine campaign management. They are a self-starter when it comes to their responsibilities and manage their workflow efficiently and effectively.

Key Responsibilities:

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Role Requirements:

1-2 years of digital marketing; Agency experience a plus 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus 1+ years experience with Meta or Google Ads  for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) 1+ years experience leading paid advertising strategy for direct response marketing efforts 1+ years experience with Google Analytics, Shopify; other technical platforms a plus 1 year experience client facing and handling communications Excellent Excel skills with clear understanding of advanced Excel features Excellent data analytics skills Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $20K revenue/employee
• 90% Client Retention, evaluated biannually

Most Important Things (MITs)

• Strategically Manage and Communicate Performance Insights
• Execute and Optimize Paid Advertising Campaigns Across Channels
• Leverage Tools and Technology for Efficiency and Innovation

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

The Field Marketing Manager, North America is a results-driven marketer responsible for developing and executing strategic marketing plans with a portfolio of key partners. This individual contributor role combines partner relationship management, integrated marketing strategy, and hands-on execution to drive partner engagement, demand generation, pipeline growth, and measurable business impact.

Working closely with Channel Sales, regional marketing, Product Marketing, and Global Demand Generation, this role translates business priorities and corporate campaigns into tailored, partner-specific plans. The ideal candidate is a collaborative, data-driven marketer who can build trusted relationships, identify growth opportunities, and manage multiple strategic partner plans from strategy through measurement.

Key Responsibilities

Strategic Partner Marketing Plans

· Own the development, execution, and optimization of annual and quarterly marketing plans for assigned strategic partners across North America.

· Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.

· Build tailored, integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.

· Develop strong relationships with partner marketing contacts and serve as their primary marketing point of contact.

Integrated Campaign Development and Execution

· Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.

· Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.

· Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.

· Support partner recruitment, cross-sell, upsell, and customer acquisition objectives through targeted marketing strategies.

Sales and Partner Alignment

· Work closely with Channel Sales to understand partner business needs, identify marketing opportunities, and maintain alignment on priorities and expected outcomes.

· Provide partners and internal stakeholders with clear plans, timelines, performance updates, and recommendations.

· Gather partner feedback and market insights to improve campaigns, partner experience, and go-to-market effectiveness.

MDF and Budget Management

· Manage assigned marketing development funds and program budgets with accuracy, transparency, and strong investment stewardship.

· Ensure partner activities meet funding requirements, brand standards, and business objectives.

· Track spend, forecasts, and results, recommending adjustments to improve performance and return on investment.

Performance Measurement

· Define success metrics for each partner marketing plan and track engagement, demand, marketing-influenced pipeline, and revenue contribution.

· Use campaign and partner performance data to identify trends, optimize tactics, and share actionable insights.

· Maintain accurate reporting in CRM, marketing automation, and partner marketing systems.

Cross-Functional Collaboration

· Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media to deliver coordinated partner campaigns.

· Share best practices, partner insights, and successful approaches across the field and partner marketing organization.

· Contribute to a consistent, high-quality partner experience while adapting plans to individual partner needs and market opportunities.

Skills and Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

· 5+ years of experience in field marketing, channel marketing, partner marketing, or demand generation, preferably within technology, cybersecurity, IT, or SaaS.

· Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.

· Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.

· Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.

· Working knowledge of CRM, marketing automation, and analytics platforms; experience with Salesforce, Marketo, and ABX tools is preferred.

· Excellent written, verbal, presentation, and relationship-management skills.

· Analytical and results-oriented, with the ability to translate performance data into clear recommendations.

· Highly organized, proactive, and comfortable working independently in a fast-paced, matrixed environment.

· Understanding of the MSP or channel ecosystem is preferred.

Key Attributes

· Strategic thinker with a hands-on approach to execution.

· Partner-focused and skilled at building trusted, productive relationships.

· Collaborative, accountable, and comfortable influencing without direct authority.

· Curious, adaptable, and committed to continuous improvement.

Why Work for WatchGuard?

WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect more than 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.

WatchGuard is headquartered in Seattle, Washington, with team members working remotely and in offices worldwide.

Our company culture places an intense focus on our customers and employees. From the newest employee to our CEO, you’ll find that each person at WatchGuard embodies our Core Values: Accountability, Community, Belonging, Action, Innovation, and Customer-Centric. Learn more about our company culture at www.watchguard.com/wgrd-careers.

WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws. Our equal employment opportunity (or EEO) policy focuses solely on the talent, hard work, contributions, and actual results achieved by each WatchGuard employee and on the potential of employment candidates to make such contributions. We consider focusing on an employee’s protected characteristics rather than on talent, hard work, and actual work results to violate our EEO policy. As an Equal Opportunity Employer, we are committed to a diverse workforce. WatchGuard participates in E-verify.

WatchGuard is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.

Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.

Penta Brand Strategy is the firm’s in-house advertising and creative agency. Penta Brand Strategy blends the firm’s hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm’s client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.

Role Summary:

Penta’s Brand Strategy team is seeking a detail-oriented Ads Campaign Coordinator to support the execution, management, optimization, and reporting of integrated paid media campaigns. This is a hands-on role for someone who wants to build deep expertise across digital advertising platforms and develop their skills in campaign management, performance analysis, and optimization.

The Ads Campaign Coordinator will spend much of their time working directly in advertising platforms to build campaigns, monitor pacing and performance, make optimizations, conduct quality assurance, and support campaign reporting. They will work closely with Ads Campaign Managers and other members of the paid media team to ensure campaigns launch accurately, deliver as planned, and continuously improve throughout their flight.

The ideal candidate is highly organized, analytical, curious, and detail-oriented. They are comfortable working with data, interested in understanding why campaigns perform the way they do, and eager to develop the technical and analytical skills needed to grow within paid media.

The Ads Campaign Coordinator is expected to:

• Build, launch, manage, and optimize campaigns across platforms including Google Ads, YouTube, LinkedIn, Meta, X, and programmatic media

• Support the execution of direct publisher partnerships and other integrated paid media campaigns

• Manage day-to-day campaign pacing and performance, ensuring campaigns remain aligned with approved budgets, timelines, audiences, and media plans

• Make ongoing campaign optimizations involving bids, budgets, audiences, placements, inventory, creative, and frequency

• Conduct campaign QA before and after launch to ensure targeting, budgets, creative, tracking, URLs, and other campaign settings are implemented correctly

• Identify delivery, tracking, or performance issues and work with senior team members and platform partners to troubleshoot and resolve them

• Support trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360

• Coordinate with external programmatic teams and media partners on campaign launches, creative trafficking, performance, and optimizations

• Pull, organize, and analyze campaign performance data across platforms and reporting tools

• Write clear campaign insights that explain what happened, why it matters, and what optimizations or next steps should be considered

• Support the development of recurring campaign reports and other internal and client-facing deliverables

• Maintain accurate campaign documentation, optimization logs, naming conventions, and other campaign-management processes

• Develop a strong understanding of campaign objectives, audiences, media plans, and KPIs to help ensure day-to-day execution supports the broader strategy

• Stay current on platform capabilities, advertising best practices, and changes across the digital media landscape

The ideal candidate will have:

• A Bachelor’s degree and 1–2 years of experience in paid media, digital advertising, performance media, media planning/buying, or ad operations, ideally within an agency environment

• Hands-on experience working in one or more digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or a programmatic DSP

• Familiarity with the fundamentals of campaign setup, targeting, creative trafficking, pacing, optimization, and reporting

• Strong analytical skills and an interest in using campaign data to identify trends, performance drivers, and opportunities for improvement

• Strong writing skills with the ability to translate campaign performance into clear, concise insights

• The ability to utilize AI and emerging technologies, where appropriate, to enhance efficiency, quality, and impact, while staying current on evolving capabilities and incorporating relevant innovations into day-to-day work

• High attention to detail and a commitment to accuracy and quality assurance

• Strong organizational and time-management skills with the ability to manage multiple campaigns, tasks, and deadlines simultaneously

• A proactive approach to problem-solving and a willingness to ask questions, investigate issues, and learn new platforms and processes

• Strong communication and collaboration skills and the ability to work effectively with internal team members and external media partners

Preferred, but not required:

• Experience with Campaign Manager 360, including trafficking, tracking ads, click trackers, Floodlights, or campaign QA

• Experience with Google Ads, including paid search and YouTube campaigns

• Experience with LinkedIn Campaign Manager and Meta Ads Manager

• Familiarity with programmatic advertising, DSPs, audience targeting, inventory, frequency, and brand safety

• Familiarity with GA4, Looker Studio, Tableau, Power BI, Supermetrics, or similar analytics and reporting tools

• Experience working with B2B campaigns or campaigns targeting senior business decision-makers

• Exposure to direct publisher partnerships or integrated media planning

• Experience or interest in account-based marketing

Salary Range:

The base salary range for this position will be $60,000 - $70,000 based on a candidate’s experience and qualifications as they relate to the position.

Benefits:

Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:

• Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums

• Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings

• Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance

• Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents

• Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule

Additional Perks & Support:

• A monthly cell phone stipend

• Optional employee-paid pet insurance coverage through Nationwide

• Frequent firm-wide social events and team-building activities

• Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues

• Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations

Location and Remote Schedule:

This position is for US-based personnel and is fully remote. Core hours for the role will be 11 am–5 pm ET. Regardless of geolocation, everyone on the team is expected to work an eight-hour day and be online during this window, excluding standard lunch and break times.

Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Position Title: Health Communication Specialist – Division of Community-based Prevention and Care

Location: Remote

Position End Date: 6/30/2027

Salary: $60,000 plus benefits

Overview:

The CDC Foundation is seeking a Health Communications Specialist to provide strategic communications support across multiple programs within the Division of Community-Based Prevention and Care, including oral health, asthma, community health workers, cancer, and community-health alignment.

· promoting community-clinical linkages to prevent and manage asthma, cancer, and oral health

· engaging and advancing the community health worker workforce, and promoting community health alignment by working closely with community health centers

· implementing change practices within health systems to address health inequities

· collecting and disseminating surveillance data on a wide variety of content areas described above

This position will regularly interact with program and evaluation staff to meet the communications needs of the Division. Under the direction of the Division Director and with guidance from the Bureau’s Health communications director, the Health Communications Specialist is responsible for creating and implementing a communications plan that supports and promotes the work in topic areas designated by the Division Director. The Health Communications Specialist identifies key messages, channels for communicating key messages (traditional and emerging), and identifies or develops content appropriate for those channels, ensuring cultural relevance and suitable literacy levels.

The Health Communications Specialist will also provide a structural analysis of systemic and historical racism and the resulting health inequities and apply this lens to their work, tailoring communications plans and activities to this analysis.

Qualifications:

· Master’s degree in health communications, public health, or a related field.

· 2-4 years professional, related experience.

· Knowledge of behavior change messaging, marketing, and other communications principals and experience in applying these principles to previous work.

· General understanding of and commitment to health equity, including racial equity, and addressing the social determinants of health.

· Experience developing communications materials and awareness campaign(s), including formatting and creating visually appealing communications materials.

· Ability to work independently and take direction as part of a team.

· Excellent organization skills and attention to detail.

· Excellent interpersonal skills/communication skills and experience working in collaborative team environments.

· Proficient in Microsoft Office suite including Microsoft Word, Excel, and PowerPoint.

Responsibilities:

· Plan, develop, implement, and evaluate communications message strategies that meet public health mission and goals.

· Provide marketing and communications expertise in the development and implementation of printed and online publications, websites, presentations, and collateral materials including via traditional and emerging health communications modalities.

· Work with program teams to develop effective and cost-efficient opportunities for message planning, research, message development, and message delivery.

· Establish and maintain effective working relationships with partners, contractors, and stakeholders.

· Develop content for posting on various digital media outlets, including ensuring consistency across communication channels and working within state requirements and guidelines. This may require work with partners or contractors.

· Ensure communication activities are based on accepted principles, methods, and best practices.

· Attend internal and external meetings as requested.

· Complete assigned deliverables, including required reports, within established time frames.

· Manage project work, as needed, including quality assurance and deliverable compliance.

Special Notes:

This role is involved in a dynamic public health program. As such, roles and responsibilities are subject to change as situations evolve. Roles and responsibilities listed above may be expanded upon or updated to match priorities and needs, once written approval is received by both the CDC Foundation and MDPH in order to best support the State of Massachusetts in their public health programming.

This position is currently a remote position. CDC Foundation retains the right to make adjustments to this as required.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, age, mental or physical disabilities, veteran status, and all other characteristics protected by law. We comply with all applicable laws including E.O. 11246 and the Vietnam Era Readjustment Assistance Act of 1974 governing employment practices and do not discriminate on the basis of any unlawful criteria in accordance with 41 C.F.R. §§ 60-300.5(a)(12) and 60-741.5(a)(7). As a federal government contractor, we take affirmative action on behalf of protected veterans.

The CDC Foundation is a smoke-free environment.

Relocation expenses are not included.

About the CDC Foundation The CDC Foundation helps the Centers for Disease Control and Prevention (CDC) save and improve lives by unleashing the power of collaboration between CDC, philanthropies, corporations, organizations and individuals to protect the health, safety and security of America and the world. The CDC Foundation is the go-to nonprofit authorized by Congress to mobilize philanthropic partners and private-sector resources to support CDC’s critical health protection mission. Since 1995, the CDC Foundation has raised over $1.2 billion and launched more than 1,200 programs impacting a variety of health threats from chronic disease conditions including cardiovascular disease and cancer, to infectious diseases like rotavirus and HIV, to emergency responses, including COVID-19 and Ebola. The CDC Foundation managed hundreds of programs in the United States and in more than 140 countries last year. Learn more at www.cdcfoundation.org.

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

Policygenius, Zinnia brand, transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers.

WHO YOU ARE:

We’re looking for a creative, data-driven Social Media Manager to take full ownership of Policygenius’ social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.

This role is both strategic and hands-on. You’ll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.

As part of the marketing team, you’ll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

WHAT YOU’LL DO:

Paid Social Media Advertising

• Plan, launch, manage, and optimize paid social campaigns.
• Monitor performance and optimize targeting, budgets, and creative.
• Conduct creative A/B tests and incrementality testing.

Influencer Marketing

•  Develop and execute influencer marketing campaigns.
• Identify, recruit, negotiate, and manage influencer relationships.

Analytics & Reporting

• Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
• Develop reports and recommendations for leadership.

Social Media Strategy & Ownership

• Own the company’s social media strategy and execution across all major platforms.
• Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
• Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
• Serve as the internal subject matter expert on social media trends and best practices.
• Continuously evaluate new channels, content formats, and technologies.

Organic Social Media

• Own the content calendar across major social platforms.
• Create engaging written, visual, and video content.
• Collaborate with internal stakeholders on campaigns and launches.
• Manage community engagement and brand conversations.

Cross-Functional Collaboration

• Partner with external creative agencies, content, legal, and analytics teams.
• Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

WHAT YOU’LL NEED:

• Bachelor’s degree or equivalent experience.
• Minimum of 5 years of professional social media marketing experience.
• Experience managing paid social medica advertising campaigns and influencer marketing.
• Strong copywriting, analytical, organizational, and project management skills.

BONUS POINTS:

• Insurance, financial services, or other regulated industry experience preferred.
• Previous experience scaling an influencer marketing program from the ground-up.
• Experience with legal/compliance creative and copy review.

WHAT’S IN IT FOR YOU?

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $85,000 - $100,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual’s skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

Notice for California residents: Information about how we collect and use your personal information can be found here

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job type: Part-Time (30 hours per week) Location: Remote Duration: 6 months, with the possibility of extension Compensation: $20-$28/hr, based on experience Who we are: Think Academy US (www.TheThinkAcademy.com), a...

Job type: Part-Time (30 hours per week) Location: Remote Duration: 6 months, with the possibility of extension Compensation: $20-$28/hr, based on experience Who we are: Think Academy US (www.TheThinkAcademy.com), a...

Position Type: Full-Time

Location: Remote

About the Role

We’re looking for a creative and organized Social Media Content Specialist to create and publish engaging content across Instagram, Facebook, X, LinkedIn, and TikTok.

You’ll turn provided topics, company updates, data, and ideas into graphics, short-form videos, captions, and social posts while keeping the brand consistent.

Key Responsibilities

• Create social media content from provided topics and briefs.
• Design graphics, carousels, charts, listing cards, and other visual assets.
• Edit short-form videos for social media platforms.
• Write engaging captions, hooks, headlines, and calls to action.
• Adapt content for different platforms and audiences.
• Schedule and publish content across all priority platforms.
• Repurpose articles, market data, customer stories, and product updates into social content.
• Maintain the content calendar and ensure posts are published on time.
• Monitor comments, trends, and engagement opportunities.
• Maintain consistent brand voice, visuals, and messaging.
• Review performance data and improve content based on results.

Required Experience & Skills

• Experience managing social media content for a brand, startup, or agency.
• Strong graphic design skills using Canva, Figma, Adobe Creative Suite, or similar tools.
• Experience editing short-form videos using CapCut, Premiere Pro, or AI tools.
• Strong copywriting skills and ability to simplify complex topics.
• Good understanding of Instagram, Facebook, X, LinkedIn, and TikTok.
• Ability to adapt content style and tone for different platforms.
• Strong organization, attention to detail, and deadline management.
• Ability to work independently and turn briefs into finished content.
• Comfortable using performance data to improve content.

Nice to Have

• Experience in real estate, fintech, proptech, or consumer technology.
• Experience with social media scheduling and analytics tools.
• Knowledge of paid social and performance marketing.
• Experience creating or directing simple creator-style videos.
• Understanding of the U.S. real estate and home-buying process.
• Experience using AI tools for research, copywriting, or content creation.

Interview Process

1. SparkHire Video Interview
2. Client Interview
3. Offer Stage

Senior Media Buyer (Meta Ads Specialist) – Remote

Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy

Position Type: Full-Time, Remote

Working Hours: U.S. Eastern Time (EST)

Location: Remote

About the Role

At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.

This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.

If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.

What You’ll Own

Meta Ads Strategy & Campaign Management

• Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Own campaign performance from planning through scaling.
• Manage multiple client and internal ad accounts simultaneously.
• Oversee monthly advertising budgets ranging from $10K–$250K+.
• Scale profitable campaigns while maintaining efficiency and profitability.

Creative Strategy & Performance Marketing

• Develop high-converting campaign concepts, hooks, and messaging.

• Write compelling ad copy focused on improving:

  • CTR
  • CPL
  • CPA
  • ROAS

• Create detailed creative briefs for designers, editors, and content creators.

• Lead creative strategy across:

  • Static image ads
  • UGC-style videos
  • Video scripts
  • AI-assisted creative workflows

• Continuously test new creative angles and messaging.

Campaign Optimization & Analytics

• Monitor campaign performance daily.

• Analyze:

  • CTR
  • CPC
  • CPL
  • CPA
  • ROAS
  • Frequency
  • Conversion Rates

• Optimize audiences, creatives, offers, placements, and landing pages.

• Identify winning campaigns and scale them strategically.

• Troubleshoot underperforming campaigns using data-driven insights.

Cross-Functional Collaboration

• Partner with creative teams to produce high-performing advertising assets.
• Collaborate with leadership on growth initiatives and campaign priorities.
• Align paid advertising with broader marketing and revenue objectives.
• Stay current with Meta platform updates and advertising best practices.

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on experience managing Facebook and Instagram advertising.
• Proven experience managing at least $10,000/month in Meta ad spend.
• Experience managing 5 or more advertising accounts simultaneously.

Core Skills

• Strong expertise with:

  • Meta Ads Manager
  • Facebook Business Suite
  • Meta Pixel
  • Conversion Tracking
  • Attribution Modeling
  • Funnel Optimization

• Excellent analytical and performance optimization skills.

• Strong direct-response copywriting and messaging abilities.

• Ability to identify and scale winning creatives.

• Deep understanding of performance marketing principles.

• Excellent written and verbal English communication skills.

• Reliable remote work environment with high-speed internet.

Nice to Have

• Experience managing $100K–$250K+ monthly advertising budgets.

• Strong understanding of full-funnel marketing strategy.

• Experience producing or managing UGC advertising campaigns.

• Ability to brief creators, editors, and designers effectively.

• Experience using AI tools such as:

  • ChatGPT
  • AI creative generation tools
  • Creative automation platforms

• Familiarity with:

  • GoHighLevel (GHL)
  • Close CRM
  • Similar marketing platforms

• Previous experience within agencies or high-growth marketing teams.

Tools & Platforms

• Meta Ads Manager
• Facebook Business Suite
• Meta Pixel
• ChatGPT & AI Creative Tools
• GoHighLevel (Preferred)
• Close CRM (Preferred)
• Marketing Analytics Platforms

What Makes You a Strong Fit

• Highly analytical with a performance-first mindset.
• Strong creative instincts backed by data.
• Comfortable managing multiple high-budget campaigns.
• Excellent communicator who collaborates effectively across teams.
• Ownership-driven with strong accountability.
• Continuously tests, learns, and improves campaign performance.

What a Typical Day Looks Like

• Review campaign dashboards and key performance metrics.
• Analyze winning and underperforming creatives.
• Launch and optimize Meta advertising campaigns.
• Write ad copy and develop new creative testing ideas.
• Prepare creative briefs for designers and video editors.
• Monitor CPL, CPA, CTR, ROAS, and conversion performance.
• Collaborate with internal teams on offers, funnels, and campaign strategy.
• Test new audiences, creatives, hooks, and messaging.
• Scale winning campaigns while optimizing underperforming ones.

In short: You own paid social growth by combining creative strategy, rapid experimentation, and data-driven optimization to deliver measurable business results.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate (CVR)
• Campaign scaling efficiency
• Revenue and pipeline contribution
• Creative testing velocity and continuous performance improvements

Why This Role Stands Out

• High ownership over paid social strategy and execution.

• Opportunity to manage significant advertising budgets.

• Work in a fast-paced, performance-focused environment.

• Strong collaboration with creative and leadership teams.

• Fully remote work environment.

• Clear career progression into:

  • Lead Media Buyer
  • Performance Marketing Manager
  • Growth Marketing Lead
  • Director of Paid Media

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Final Client Interview
4. Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about performance marketing, thrive on scaling Meta advertising campaigns, and enjoy using creative strategy and data to drive measurable business growth, we’d love to hear from you. Apply today and become a key contributor to a high-performing marketing team.

Position Type: Full-Time

Location: Remote

About the Role

We’re looking for a creative and organized Social Media Content Specialist to create and publish engaging content across Instagram, Facebook, X, LinkedIn, and TikTok.

You’ll turn provided topics, company updates, data, and ideas into graphics, short-form videos, captions, and social posts while keeping the brand consistent.

Key Responsibilities

• Create social media content from provided topics and briefs.
• Design graphics, carousels, charts, listing cards, and other visual assets.
• Edit short-form videos for social media platforms.
• Write engaging captions, hooks, headlines, and calls to action.
• Adapt content for different platforms and audiences.
• Schedule and publish content across all priority platforms.
• Repurpose articles, market data, customer stories, and product updates into social content.
• Maintain the content calendar and ensure posts are published on time.
• Monitor comments, trends, and engagement opportunities.
• Maintain consistent brand voice, visuals, and messaging.
• Review performance data and improve content based on results.

Required Experience & Skills

• Experience managing social media content for a brand, startup, or agency.
• Strong graphic design skills using Canva, Figma, Adobe Creative Suite, or similar tools.
• Experience editing short-form videos using CapCut, Premiere Pro, or AI tools.
• Strong copywriting skills and ability to simplify complex topics.
• Good understanding of Instagram, Facebook, X, LinkedIn, and TikTok.
• Ability to adapt content style and tone for different platforms.
• Strong organization, attention to detail, and deadline management.
• Ability to work independently and turn briefs into finished content.
• Comfortable using performance data to improve content.

Nice to Have

• Experience in real estate, fintech, proptech, or consumer technology.
• Experience with social media scheduling and analytics tools.
• Knowledge of paid social and performance marketing.
• Experience creating or directing simple creator-style videos.
• Understanding of the U.S. real estate and home-buying process.
• Experience using AI tools for research, copywriting, or content creation.

Interview Process

1. SparkHire Video Interview
2. Client Interview
3. Offer Stage

#LI-AG1