About the Role

We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India. This is a critical leadership role for a full-stack B2B marketer with strong India market judgment—someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.

This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, startups, and developer-adjacent business audiences in India. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.

The preferred location for this role is Mumbai.

In this role, you will:

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.

• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.

• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.

• Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.

• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.

• Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.

• Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

You might thrive in this role if you have:

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.

• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.

• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.

• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.

• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.

• Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.

• Experience managing teams, agencies, vendors, and regional or local partners in India preferred.

Nice to Have:

• Experience marketing AI, developer, or highly technical products.

• Familiarity with regulated industries or trust-sensitive enterprise environments.

• Prior experience leading India, South Asia, regional, or global marketing scopes.

At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact. If you’re motivated by complex challenges, India market nuance, and the opportunity to shape how AI is adopted by businesses in India, we’d love to hear from you.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This role sits within our Content & Communications Strategy practice in the Netherlands. We help brands show up with purpose across social and owned channels, turning brand and business ambitions into content strategies, channel roles, and creative that earns attention and drives growth.

JOB PURPOSE

Looking to kick off your career where strategy meets culture? During this internship you’ll join our talent program designed to shape you into a next-level media strategist. We’ll give you all the attention, feedback, GIFs, and high fives you need to grow into a standout professional.

A media strategist connects what a brand wants to achieve with how audiences actually behave on different channels and journey phases. You’ll dive into performance data, analyse audiences and platforms, help shape media strategy, tactics and guide the execution., A big part of the role is closing the loop: tracking how media performs, reporting on what’s working, and turning those learnings into sharper strategy and stronger execution.

From day one, you’ll be paired with a dedicated mentor for 1-on-1 coaching and join a team of passionate strategists always ready to help.

By the end of your internship, you’ll have gained real experience and worked on projects for A-list clients. Your resume will be more than ready for a future in social and content strategy.

Note: to be eligible for this internship, you are required to be living and studying in the Netherlands and be fluent in Dutch.

WHAT YOU WILL DO

• Collaborate with strategists, media planners, and channel consultants to develop media strategies for our clients.
• Dig into media behaviour, performance and client briefs to come up with tactical approaches
• Conduct competitive and category analysis, deep-diving into the latest trends to inform strategy, planning and execution.
• Help shape tests on media formats, and channel roles, and learn how to translate strategy into clear execution
• Track and report on channel performance: pulling data from platform and reporting tools, building clear performance overviews, and keeping strategy on track against goals and KPIs.
• Prep and facilitate workshops and presentations, using tools such as Google Slides and Figma.
• Support the Media Strategy team in bringing research and strategy to life for clients.

WHAT WE ARE LOOKING FOR

Even if you don’t tick every box, that doesn’t mean we’re not a match. If you feel like this role could be right for you, go for it and apply!

• You’re a natural problem-solver who sees opportunities where others see obstacles.
• Data-driven analist who understand cause and effect relationships and loves to deepdive available data.
• A business detective: audience, market, cultural, or performance research is your thing, and you know how to turn data into a story.
• You bring energy and structure to workshops and co-creation sessions, and know how to get everyone involved.
• You know how to make ideas shine, whether that’s through a smart presentation or a killer slide deck.
• Someone studying preferably in the field of, Marketing, Media, Strategy, or similar (WO or HBO).
• You are currently enrolled at a Dutch university for the entire duration of the internship.
• Availability of 4 days per week, preferably 5, from August 2026 for a duration of 6 months.
• You speak Dutch fluently, and you’re also confident in English, whether you’re writing, presenting, or just chatting with the team.

WE OFFER

• DEPT® has been named A Great Place To Work in 2022 and certified B-Corp® since 2021 - award winning in the best way possible.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• A monthly allowance of 450 euros + internet allowance.
• Opportunities to develop your skills even further through training and certifications.
• Everything to focus on your health: from free bootcamp to yoga lessons, mindfulness sessions, mental health services, serious discounts on sport memberships, healthy lunches at the office, and above all: a safe work environment.
• Great fringe benefits; use of OV-bikes, an NS Business Card and many other goodies.
• You can discover even more employee benefits here.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

IVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Department: Marketing & Communications

Location: New York

Description

We're looking for a creative leader to make KAST a cult brand.

You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.

Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.

What You’ll Be Doing

• Own the creative direction for KAST's Instagram and TikTok
• Develop social content, campaigns, and recurring formats that grow the brand
• Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
• Build and manage a network of creators, videographers, editors, and creative partners
• Direct creative production and maintain a high bar for quality across all content
• Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
• Use performance insights to continuously improve creative output while maintaining a premium brand
  
  

What You'll Bring

• 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
• Proven success building or scaling Instagram and TikTok for a consumer-facing brand
• Outstanding portfolio of social-first creative work, especially short-form video
• Deep understanding of social platforms, creator culture, and platform-native storytelling
• Strong creative taste with the ability to balance brand consistency and experimentation
• Experience leading creative production and collaborating across design, marketing, and product teams
• Excellent communication skills and a high-ownership mindset in fast-paced environments