Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About this position:

We’re looking for a VP of Growth Marketing to own the marketing to revenue generation engine. This is a player-coach role: you’ll lead a team of 12+ product marketers, marketing channel experts, and growth marketers, owning product marketing for both our brand and creator audiences and, on the growth side, paid media, SEO/AEO, email and in-app lifecycle, CRO and web, and ABM. You’ll also carry work yourself, building the model, writing the brief, reading the attribution, and stepping directly into a channel when it needs a senior operator. You’ll own the growth marketing budget and be accountable for driving measurable action across the full customer journey, acquisition, retention, expansion, and reactivation, and for pipeline, signups, and revenue across all three lines of business (Later Influence, Later Social, and Creator/Affiliate). You’ll partner closely with Sales, Product, Product Marketing, RevOps, and Web, and you’ll have regular exposure to executive leadership. This role is ideally a hybrid position with 3 days in office in our Boston or New York hubs, but remote applicants are considered.

What you’ll be doing:

Growth strategy and ownership

• Own Later’s growth marketing strategy end to end, connecting product marketing, demand generation, and lifecycle into one plan tied to pipeline and revenue targets.
• Own and allocate the growth marketing budget across channels, defending investment decisions with clear efficiency, payback math, and investment increase recommendations.
• Work with your Growth Marketing Managers to establish and refine the goals, KPIs, and reporting frameworks the function is measured on, and make the tradeoffs visible to senior leadership and executive teams.
• Refine and build net new differentiated growth motions for each line of business, recognizing that enterprise SLG, self-serve social signups, and creator acquisition do not respond to the same playbook.
• Set the annual and quarterly planning rhythm for the team, and connect it to the broader marketing calendar.

Team leadership

• Lead, coach, and develop a team of roughly a dozen marketers across three groups: product marketing, digital marketing channel experts, and growth marketers.
• Set clear ownership and success criteria for each person so channel specialists and segment-facing marketers pull in the same direction.
• Raise the technical bar of the team on measurement, experimentation, and marketing technology.
• Make thoughtful hiring and structure decisions as the org evolves, including new roles.
• Create a culture of testing and learning where a failed experiment with a clean read is treated as a win.
• Make AI a working part of how the team operates, setting the standard for where it accelerates research, campaign analysis, and lifecycle personalization, and where it doesn’t, so the team ships more efficiently without lowering the bar.
• Work as a player-coach: own a channel or program directly when the team has a gap, and stay current enough in the tools that your feedback is specific rather than directional.

Channel and campaign execution

• Direct paid media strategy across paid social, paid search, video, and display, holding the team accountable to efficiency targets.
• Guide SEO and AEO strategy as search shifts toward AI answer engines, protecting and growing Later’s organic visibility.
• Own strategy across email and in-app for both brand and creator audiences, driving signup to paid conversion, activation, and retention.
• Drive conversion rate optimization and web strategy in partnership with Web and Product, treating later.com as a performance surface rather than a brochure.
• Partner with the ABM and enterprise marketers to optimize existing and build net-new account-based programs that Sales actually uses, with a clean handoff and a shared definition of a qualified lead.
• Partner with the creator sales team to optimize existing and build net-new ABM motions for mid to top tier creators
• Ensure brand and product marketing work reinforces demand rather than running parallel to it.

Measurement and experimentation

• Own attribution and marketing measurement in partnership with RevOps and MarketingOps, and continuously improve the accuracy of multi-channel impact.
• Lead a quarterly testing roadmap tied to specific business metrics, with documented hypotheses, test design, and results.
• Go deep on campaign and ad group performance while also summarizing clearly for an executive audience.
• Ensure data flows cleanly between CRM, marketing automation, and analytics tools so decisions rest on numbers the team trusts.
• Optimize our always on conversion funnel for each line of business. Proactively identify and close gaps in the funnel.

Cross-functional partnership

• Partner with Sales and RevOps on pipeline targets, lead quality, routing, and a seamless handoff process.
• Work with Product and Product Marketing so campaigns reflect real product capability and land in step with launches.
• Collaborate with the Creator team so creator acquisition and education programs feed the same growth model as brand demand.
• Represent growth marketing performance to senior leadership with clarity about what is working, what is not, and what you are changing.

What you bring:

• 10+ years in growth, demand generation, or performance marketing, with experience owning a multi-million dollar budget and a revenue number.
• 5+ years leading and developing marketing teams, including managing managers or senior specialists through ambiguity and change.
• A genuine player-coach: you’ve led a team and personally owned execution at the same time, and you’re still close enough to the tools to build the model or run the campaign yourself.
• Depth in paid media, SEO and AEO, lifecycle and email, and web CRO
• Proven track record building and scaling demand in B2B SaaS, PLG, or marketplace environments, ideally with both enterprise and self-serve motions.
• Strong command of measurement: attribution modeling, experiment design, and funnel analysis, with comfort in tools such as GA4, Amplitude, Looker, or Mode.
• Experience with CRM and marketing automation platforms (for example Salesforce, HubSpot, Marketo, Klaviyo, Iterable, or Braze).
• Clear, direct communication with both a working team and an executive audience, including the ability to defend a plan and change your mind on evidence.
• Experience marketing to or through creators, or in the social, influencer, or commerce space, is a bonus.
• Experience partnering closely with Sales on ABM or enterprise pipeline is a bonus.

How you work:

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$276k-318k OTE with equity

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid  #LI-Remote

Where we work:

We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Chief Marketing Officer (CMO) Location: REMOTE in the United States or Canada About the job Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology – LeoAI Engine™,...

Chief Marketing Officer (CMO) Location: REMOTE in the United States or Canada About the job Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology – LeoAI Engine™,...

About DonorsChoose

DonorsChoose is an education nonprofit ensuring every US public school student has the classroom resources they need to learn, grow, and thrive.

Founded by a teacher in 2000, DonorsChoose connects educators with a nationwide community of supporters who believe investing in students today will transform tomorrow. Educators request the materials they know their students need, and donors can choose the classroom, community, or cause they want to support. Since our founding, donors have supported 90% of US public schools. Every request is vetted, resources are delivered to classrooms, and donors can see the impact of their support through transparent reporting and updates from students and teachers. Raising $1.9 billion for classrooms, DonorsChoose has earned top ratings from Charity Navigator, GuideStar, and CharityWatch for its transparency, trust, and impact. Our dedicated team works from across the United States to turn resources into opportunities for students and teachers.

About the Marketing Team

The Marketing team helps more people discover, support, and return to DonorsChoose to ensure teachers across the country can access the resources their students need. By connecting donor generosity with teacher needs, Marketing strengthens the DonorsChoose Marketplace and advances the organization’s mission of expanding educational opportunity for students in every community.

Working closely with Product, Development, Analytics, and Executive Leadership, Marketing connects donor needs with organizational priorities to strengthen the DonorsChoose Marketplace and expand opportunities for teachers and classrooms nationwide.

About the Role

The Vice President, Marketplace Growth is responsible for the performance, health, and long-term evolution of the DonorsChoose Marketplace—the ecosystem that connects teachers seeking classroom resources with donors who want to support them. This executive leader defines the organization’s Marketplace growth strategy, bringing together audience insight, product partnership, marketing strategy, and data-informed decision making to strengthen both sides of the Marketplace, deepen donor engagement, and expand equitable access to classroom resources for teachers and students.

Reporting to the Chief Marketing Officer, this role serves as Marketing’s primary strategic partner to Product, shaping Marketplace investment priorities and ensuring product strategy is informed by donor needs, teacher insights, market opportunities, and measurable business outcomes. While Product defines what gets built and how it works, the Vice President, Marketplace Growth defines where the organization should invest to accelerate Marketplace growth and maximize long-term impact.

The Vice President leads an integrated Marketplace Growth organization—including Digital Growth & Marketing, Product Marketing, and Mid-Level Giving—aligning these functions around a shared growth strategy that attracts new donors, deepens engagement, increases donor lifetime value, and strengthens the overall health of the Marketplace.

As a key member of the Marketing leadership team, this role partners closely with leaders across Product, Development, Analytics, Finance, and Executive Leadership to align priorities, make strategic tradeoff decisions, and ensure Marketplace investments deliver meaningful results for both teachers and donors.

Success in this role requires balancing immediate fundraising opportunities with the long-term health of the Marketplace, building strong cross-functional partnerships, and fostering a culture of experimentation, learning, and continuous improvement. Success is measured not only by Marketplace growth, but by how effectively that growth expands educational opportunity for teachers and students across the country.

Primary Responsibilities

Define Marketplace Growth Strategy

• Define the long-term strategy that grows and strengthens the DonorsChoose Marketplace.
• Establish the vision, priorities, and operating strategy for Marketplace Growth.
• Identify the highest-value opportunities across Product, Marketing, and Fundraising to improve Marketplace performance and donor outcomes.
• Translate teacher and donor behavior, market trends, research, and organizational priorities into actionable growth strategies.
• Partner with the Chief Marketing Officer and cross-functional leaders to establish Marketplace investment priorities, annual objectives, and success metrics.
• Influence enterprise decision-making by aligning Marketplace strategy across Product, Marketing, Development, Finance, Analytics, and Executive Leadership.

Drive Marketplace Growth & Performance

• Lead sustainable Marketplace growth through customer insight, experimentation, and data-informed decision making.
• Develop strategies that increase donor acquisition, engagement, retention, recurring giving, reactivation, upgrades, and lifetime value.
• Champion a culture of experimentation, measurement, and continuous optimization.
• Partner with Analytics to establish performance metrics, evaluate results, and identify new growth opportunities.
• Balance immediate fundraising opportunities with long-term health of the Marketplace, strengthening outcomes for both donors and teachers.
• Define the organization’s Marketplace growth strategy and translate it into clear priorities for functional leaders, ensuring teams are aligned around shared goals while empowering them to own execution.

Partner with Product & Drive Go-to-Market

• Ensure new product capabilities create measurable Marketplace value.
• Serve as Marketing primary strategic partner to Product throughout product planning and roadmap development.
• Represent the voice of multiple audiences including teachers, donors, partners, vendors when evaluating new product opportunities for the multi-sided marketplace..
• Identify Marketplace opportunities that influence product investment priorities.
• Partner with Product to evaluate new capabilities, define success measures, and assess business impact.
• Ensure new features and enhancements are successfully positioned, launched, adopted, and measured.

Lead the Marketplace Growth Organization

• Build a high-performing team capable of delivering sustained Marketplace growth.
• Lead the leaders responsible for Digital Growth & Marketing, Product Marketing, and Mid-Level Giving.
• Align teams around shared Marketplace objectives and organizational priorities.
• Develop high-performing managers through coaching, clear expectations, and thoughtful prioritization.
• Foster a collaborative, data-informed culture that encourages experimentation, accountability, and continuous learning.
• Build organizational capability that enables the Marketplace Growth function to scale alongside the organization.

Qualifications

• Have 10+ years of related work experience in growth, lifecycle marketing, product marketing, digital marketing, Marketplace strategy, or revenue growth in a high-growth technology company, digital Marketplace, or mission-driven organization.
• Understand how to grow multi-sided marketplaces by balancing customer acquisition, engagement, retention, and lifetime value.
• Have significant experience partnering closely with Product organizations to influence roadmaps, launch new capabilities, and improve customer experiences.
• Have successfully balanced customer experience, product strategy, and business performance to drive sustainable growth.
• Enjoys using data, experimentation, and customer insights to solve complex business challenges.
• Have successfully led managers and built high-performing, cross-functional teams.
• Are comfortable operating at both strategic and operational levels, moving seamlessly between long-term vision and execution.
• Build trust through collaboration, curiosity, and sound judgment while influencing without relying solely on formal authority.

Level Expectations

Vice Presidents are enterprise leaders responsible for defining strategy, leading significant organizational functions, and driving outcomes that advance DonorsChoose’s long-term mission and organizational priorities. They establish a clear vision for their function, build and develop high-performing leaders and teams, and influence decisions across the organization through strong executive partnership, strategic judgment, and cross-functional leadership.

Compensation & Benefits

Our compensation philosophy ensures that we are both externally competitive with tech-forward nonprofits of a similar size and internally fair in our pay practices. The following ranges represent the target offer range given the scope and experience expectations for this role.

• The hiring salary range for this role is $134,930 - $148,320
• We have a hiring salary range of $146,000 - $165,000 for specific higher cost of labor locations, which include New York City, San Francisco, Los Angeles, Seattle, Boston, and Washington, D.C.

Once employees are hired, everyone at DonorsChoose is eligible to receive annual performance-based raises as they grow in their role. We are open to a variety of experiences, and recognize that the person we hire may be less experienced or more senior than this job description as posted. If you don’t check every box listed here, or you know you’d bring additional experience to the table, we hope you’ll submit your application.

In addition, we offer full-time staff 25 paid vacation days per year and 11 paid holidays, a rich employer-paid individual and family health plan, a matching 401(k) plan (up to 5% of base salary), annual professional development stipend, and casual and flexible work environment. To learn more about what it is like to work for DonorsChoose, visit our careers page.

Hybrid Workplace and Other Details

In this role, you’ll have the option to work a flexible hybrid schedule in our NYC office, or to work fully remotely from CA, CO, CT, DC, FL, GA, IL, IN, MA, MD, MI, MN, NC, NJ, NY, OR, PA, TN, TX, VA, WA, or WI.

Candidates who are not in the NYC area should expect to travel to our NYC office on an as-needed basis, about 4-6 times per year. All work-related travel expenses will be covered by the organization.

DonorsChoose participates in E-Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.

An important note on communications: All messages from our hiring team will come from an official @donorschoose.org email address. If you ever receive a message about a role with us from a different domain, it’s not from us, and you should not reply or click on any links. We care deeply about your time, your privacy, and your experience—thank you for your interest in joining the DonorsChoose mission!

DonorsChoose Core Values

EQUITY

Combating systemic inequity is crucial to a brighter future for all. This reality fuels our ambitions and drives us to persevere.

INGENUITY

Complex problems require innovative solutions. We dream big, get creative, roll up our sleeves, and take action. We believe the best products can change the world.

HUMANITY

People are the heart of our team and the communities we serve. Our compassion informs our goals and how we work together to achieve them.

INTEGRITY

We strive to do right. We’re up-front about the facts. We boldly learn and grow from mistakes.

LEARNING

Education is the beating heart of our organization, inside and out. We’re curious. We listen. We know we don’t know everything.

GRATITUDE

We begin and end with thanks. We take joy in our mission, our communities, and each other.

To Apply

Please submit your resume and answer the application questions online. Since we’re trying to get to know you through our hiring process, we ask that you please refrain from using AI writing tools to craft your response to our application questions. A cover letter is optional and may be addressed to Monique Canada, CMO.

A Final Note

The DonorsChoose team works toward a nation where students in every community have the resources needed for an excellent education. To do this we hire and support a diverse team of the best and the brightest talent available because it makes us more effective, high-performing, creative and resilient.

If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you.

About DonorsChoose

DonorsChoose is an education nonprofit ensuring every US public school student has the classroom resources they need to learn, grow, and thrive.

Founded by a teacher in 2000, DonorsChoose connects educators with a nationwide community of supporters who believe investing in students today will transform tomorrow. Educators request the materials they know their students need, and donors can choose the classroom, community, or cause they want to support. Since our founding, donors have supported 90% of US public schools. Every request is vetted, resources are delivered to classrooms, and donors can see the impact of their support through transparent reporting and updates from students and teachers. Raising $1.9 billion for classrooms, DonorsChoose has earned top ratings from Charity Navigator, GuideStar, and CharityWatch for its transparency, trust, and impact. Our dedicated team works from across the United States to turn resources into opportunities for students and teachers.

About the Marketing Team

The Marketing team helps more people discover, support, and return to DonorsChoose to ensure teachers across the country can access the resources their students need. By connecting donor generosity with teacher needs, Marketing strengthens the DonorsChoose Marketplace and advances the organization’s mission of expanding educational opportunity for students in every community.

Working closely with Product, Development, Analytics, and Executive Leadership, Marketing connects donor needs with organizational priorities to strengthen the DonorsChoose Marketplace and expand opportunities for teachers and classrooms nationwide.

About the Role

The Vice President, Marketplace Growth is responsible for the performance, health, and long-term evolution of the DonorsChoose Marketplace—the ecosystem that connects teachers seeking classroom resources with donors who want to support them. This executive leader defines the organization’s Marketplace growth strategy, bringing together audience insight, product partnership, marketing strategy, and data-informed decision making to strengthen both sides of the Marketplace, deepen donor engagement, and expand equitable access to classroom resources for teachers and students.

Reporting to the Chief Marketing Officer, this role serves as Marketing’s primary strategic partner to Product, shaping Marketplace investment priorities and ensuring product strategy is informed by donor needs, teacher insights, market opportunities, and measurable business outcomes. While Product defines what gets built and how it works, the Vice President, Marketplace Growth defines where the organization should invest to accelerate Marketplace growth and maximize long-term impact.

The Vice President leads an integrated Marketplace Growth organization—including Digital Growth & Marketing, Product Marketing, and Mid-Level Giving—aligning these functions around a shared growth strategy that attracts new donors, deepens engagement, increases donor lifetime value, and strengthens the overall health of the Marketplace.

As a key member of the Marketing leadership team, this role partners closely with leaders across Product, Development, Analytics, Finance, and Executive Leadership to align priorities, make strategic tradeoff decisions, and ensure Marketplace investments deliver meaningful results for both teachers and donors.

Success in this role requires balancing immediate fundraising opportunities with the long-term health of the Marketplace, building strong cross-functional partnerships, and fostering a culture of experimentation, learning, and continuous improvement. Success is measured not only by Marketplace growth, but by how effectively that growth expands educational opportunity for teachers and students across the country.

Primary Responsibilities

Define Marketplace Growth Strategy

• Define the long-term strategy that grows and strengthens the DonorsChoose Marketplace.
• Establish the vision, priorities, and operating strategy for Marketplace Growth.
• Identify the highest-value opportunities across Product, Marketing, and Fundraising to improve Marketplace performance and donor outcomes.
• Translate teacher and donor behavior, market trends, research, and organizational priorities into actionable growth strategies.
• Partner with the Chief Marketing Officer and cross-functional leaders to establish Marketplace investment priorities, annual objectives, and success metrics.
• Influence enterprise decision-making by aligning Marketplace strategy across Product, Marketing, Development, Finance, Analytics, and Executive Leadership.

Drive Marketplace Growth & Performance

• Lead sustainable Marketplace growth through customer insight, experimentation, and data-informed decision making.
• Develop strategies that increase donor acquisition, engagement, retention, recurring giving, reactivation, upgrades, and lifetime value.
• Champion a culture of experimentation, measurement, and continuous optimization.
• Partner with Analytics to establish performance metrics, evaluate results, and identify new growth opportunities.
• Balance immediate fundraising opportunities with long-term health of the Marketplace, strengthening outcomes for both donors and teachers.
• Define the organization’s Marketplace growth strategy and translate it into clear priorities for functional leaders, ensuring teams are aligned around shared goals while empowering them to own execution.

Partner with Product & Drive Go-to-Market

• Ensure new product capabilities create measurable Marketplace value.
• Serve as Marketing primary strategic partner to Product throughout product planning and roadmap development.
• Represent the voice of multiple audiences including teachers, donors, partners, vendors when evaluating new product opportunities for the multi-sided marketplace..
• Identify Marketplace opportunities that influence product investment priorities.
• Partner with Product to evaluate new capabilities, define success measures, and assess business impact.
• Ensure new features and enhancements are successfully positioned, launched, adopted, and measured.

Lead the Marketplace Growth Organization

• Build a high-performing team capable of delivering sustained Marketplace growth.
• Lead the leaders responsible for Digital Growth & Marketing, Product Marketing, and Mid-Level Giving.
• Align teams around shared Marketplace objectives and organizational priorities.
• Develop high-performing managers through coaching, clear expectations, and thoughtful prioritization.
• Foster a collaborative, data-informed culture that encourages experimentation, accountability, and continuous learning.
• Build organizational capability that enables the Marketplace Growth function to scale alongside the organization.

Qualifications

• Have 10+ years of related work experience in growth, lifecycle marketing, product marketing, digital marketing, Marketplace strategy, or revenue growth in a high-growth technology company, digital Marketplace, or mission-driven organization.
• Understand how to grow multi-sided marketplaces by balancing customer acquisition, engagement, retention, and lifetime value.
• Have significant experience partnering closely with Product organizations to influence roadmaps, launch new capabilities, and improve customer experiences.
• Have successfully balanced customer experience, product strategy, and business performance to drive sustainable growth.
• Enjoys using data, experimentation, and customer insights to solve complex business challenges.
• Have successfully led managers and built high-performing, cross-functional teams.
• Are comfortable operating at both strategic and operational levels, moving seamlessly between long-term vision and execution.
• Build trust through collaboration, curiosity, and sound judgment while influencing without relying solely on formal authority.

Level Expectations

Vice Presidents are enterprise leaders responsible for defining strategy, leading significant organizational functions, and driving outcomes that advance DonorsChoose’s long-term mission and organizational priorities. They establish a clear vision for their function, build and develop high-performing leaders and teams, and influence decisions across the organization through strong executive partnership, strategic judgment, and cross-functional leadership.

Compensation & Benefits

Our compensation philosophy ensures that we are both externally competitive with tech-forward nonprofits of a similar size and internally fair in our pay practices. The following ranges represent the target offer range given the scope and experience expectations for this role.

• The hiring salary range for this role is $134,930 - $148,320
• We have a hiring salary range of $146,000 - $165,000 for specific higher cost of labor locations, which include New York City, San Francisco, Los Angeles, Seattle, Boston, and Washington, D.C.

Once employees are hired, everyone at DonorsChoose is eligible to receive annual performance-based raises as they grow in their role. We are open to a variety of experiences, and recognize that the person we hire may be less experienced or more senior than this job description as posted. If you don’t check every box listed here, or you know you’d bring additional experience to the table, we hope you’ll submit your application.

In addition, we offer full-time staff 25 paid vacation days per year and 11 paid holidays, a rich employer-paid individual and family health plan, a matching 401(k) plan (up to 5% of base salary), annual professional development stipend, and casual and flexible work environment. To learn more about what it is like to work for DonorsChoose, visit our careers page.

Hybrid Workplace and Other Details

In this role, you’ll have the option to work a flexible hybrid schedule in our NYC office, or to work fully remotely from CA, CO, CT, DC, FL, GA, IL, IN, MA, MD, MI, MN, NC, NJ, NY, OR, PA, TN, TX, VA, WA, or WI.

Candidates who are not in the NYC area should expect to travel to our NYC office on an as-needed basis, about 4-6 times per year. All work-related travel expenses will be covered by the organization.

DonorsChoose participates in E-Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.

An important note on communications: All messages from our hiring team will come from an official @donorschoose.org email address. If you ever receive a message about a role with us from a different domain, it’s not from us, and you should not reply or click on any links. We care deeply about your time, your privacy, and your experience—thank you for your interest in joining the DonorsChoose mission!

DonorsChoose Core Values

EQUITY

Combating systemic inequity is crucial to a brighter future for all. This reality fuels our ambitions and drives us to persevere.

INGENUITY

Complex problems require innovative solutions. We dream big, get creative, roll up our sleeves, and take action. We believe the best products can change the world.

HUMANITY

People are the heart of our team and the communities we serve. Our compassion informs our goals and how we work together to achieve them.

INTEGRITY

We strive to do right. We’re up-front about the facts. We boldly learn and grow from mistakes.

LEARNING

Education is the beating heart of our organization, inside and out. We’re curious. We listen. We know we don’t know everything.

GRATITUDE

We begin and end with thanks. We take joy in our mission, our communities, and each other.

To Apply

Please submit your resume and answer the application questions online. Since we’re trying to get to know you through our hiring process, we ask that you please refrain from using AI writing tools to craft your response to our application questions. A cover letter is optional and may be addressed to Monique Canada, CMO.

A Final Note

The DonorsChoose team works toward a nation where students in every community have the resources needed for an excellent education. To do this we hire and support a diverse team of the best and the brightest talent available because it makes us more effective, high-performing, creative and resilient.

If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you.

About DonorsChoose

DonorsChoose is an education nonprofit ensuring every US public school student has the classroom resources they need to learn, grow, and thrive.

Founded by a teacher in 2000, DonorsChoose connects educators with a nationwide community of supporters who believe investing in students today will transform tomorrow. Educators request the materials they know their students need, and donors can choose the classroom, community, or cause they want to support. Since our founding, donors have supported 90% of US public schools. Every request is vetted, resources are delivered to classrooms, and donors can see the impact of their support through transparent reporting and updates from students and teachers. Raising $1.9 billion for classrooms, DonorsChoose has earned top ratings from Charity Navigator, GuideStar, and CharityWatch for its transparency, trust, and impact. Our dedicated team works from across the United States to turn resources into opportunities for students and teachers.

About the Marketing Team

The Marketing team helps more people discover, support, and return to DonorsChoose to ensure teachers across the country can access the resources their students need. By connecting donor generosity with teacher needs, Marketing strengthens the DonorsChoose Marketplace and advances the organization’s mission of expanding educational opportunity for students in every community.

Working closely with Product, Development, Analytics, and Executive Leadership, Marketing connects donor needs with organizational priorities to strengthen the DonorsChoose Marketplace and expand opportunities for teachers and classrooms nationwide.

About the Role

The Vice President, Marketplace Growth is responsible for the performance, health, and long-term evolution of the DonorsChoose Marketplace—the ecosystem that connects teachers seeking classroom resources with donors who want to support them. This executive leader defines the organization’s Marketplace growth strategy, bringing together audience insight, product partnership, marketing strategy, and data-informed decision making to strengthen both sides of the Marketplace, deepen donor engagement, and expand equitable access to classroom resources for teachers and students.

Reporting to the Chief Marketing Officer, this role serves as Marketing’s primary strategic partner to Product, shaping Marketplace investment priorities and ensuring product strategy is informed by donor needs, teacher insights, market opportunities, and measurable business outcomes. While Product defines what gets built and how it works, the Vice President, Marketplace Growth defines where the organization should invest to accelerate Marketplace growth and maximize long-term impact.

The Vice President leads an integrated Marketplace Growth organization—including Digital Growth & Marketing, Product Marketing, and Mid-Level Giving—aligning these functions around a shared growth strategy that attracts new donors, deepens engagement, increases donor lifetime value, and strengthens the overall health of the Marketplace.

As a key member of the Marketing leadership team, this role partners closely with leaders across Product, Development, Analytics, Finance, and Executive Leadership to align priorities, make strategic tradeoff decisions, and ensure Marketplace investments deliver meaningful results for both teachers and donors.

Success in this role requires balancing immediate fundraising opportunities with the long-term health of the Marketplace, building strong cross-functional partnerships, and fostering a culture of experimentation, learning, and continuous improvement. Success is measured not only by Marketplace growth, but by how effectively that growth expands educational opportunity for teachers and students across the country.

Primary Responsibilities

Define Marketplace Growth Strategy

• Define the long-term strategy that grows and strengthens the DonorsChoose Marketplace.
• Establish the vision, priorities, and operating strategy for Marketplace Growth.
• Identify the highest-value opportunities across Product, Marketing, and Fundraising to improve Marketplace performance and donor outcomes.
• Translate teacher and donor behavior, market trends, research, and organizational priorities into actionable growth strategies.
• Partner with the Chief Marketing Officer and cross-functional leaders to establish Marketplace investment priorities, annual objectives, and success metrics.
• Influence enterprise decision-making by aligning Marketplace strategy across Product, Marketing, Development, Finance, Analytics, and Executive Leadership.

Drive Marketplace Growth & Performance

• Lead sustainable Marketplace growth through customer insight, experimentation, and data-informed decision making.
• Develop strategies that increase donor acquisition, engagement, retention, recurring giving, reactivation, upgrades, and lifetime value.
• Champion a culture of experimentation, measurement, and continuous optimization.
• Partner with Analytics to establish performance metrics, evaluate results, and identify new growth opportunities.
• Balance immediate fundraising opportunities with long-term health of the Marketplace, strengthening outcomes for both donors and teachers.
• Define the organization’s Marketplace growth strategy and translate it into clear priorities for functional leaders, ensuring teams are aligned around shared goals while empowering them to own execution.

Partner with Product & Drive Go-to-Market

• Ensure new product capabilities create measurable Marketplace value.
• Serve as Marketing primary strategic partner to Product throughout product planning and roadmap development.
• Represent the voice of multiple audiences including teachers, donors, partners, vendors when evaluating new product opportunities for the multi-sided marketplace..
• Identify Marketplace opportunities that influence product investment priorities.
• Partner with Product to evaluate new capabilities, define success measures, and assess business impact.
• Ensure new features and enhancements are successfully positioned, launched, adopted, and measured.

Lead the Marketplace Growth Organization

• Build a high-performing team capable of delivering sustained Marketplace growth.
• Lead the leaders responsible for Digital Growth & Marketing, Product Marketing, and Mid-Level Giving.
• Align teams around shared Marketplace objectives and organizational priorities.
• Develop high-performing managers through coaching, clear expectations, and thoughtful prioritization.
• Foster a collaborative, data-informed culture that encourages experimentation, accountability, and continuous learning.
• Build organizational capability that enables the Marketplace Growth function to scale alongside the organization.

Qualifications

• Have 10+ years of related work experience in growth, lifecycle marketing, product marketing, digital marketing, Marketplace strategy, or revenue growth in a high-growth technology company, digital Marketplace, or mission-driven organization.
• Understand how to grow multi-sided marketplaces by balancing customer acquisition, engagement, retention, and lifetime value.
• Have significant experience partnering closely with Product organizations to influence roadmaps, launch new capabilities, and improve customer experiences.
• Have successfully balanced customer experience, product strategy, and business performance to drive sustainable growth.
• Enjoys using data, experimentation, and customer insights to solve complex business challenges.
• Have successfully led managers and built high-performing, cross-functional teams.
• Are comfortable operating at both strategic and operational levels, moving seamlessly between long-term vision and execution.
• Build trust through collaboration, curiosity, and sound judgment while influencing without relying solely on formal authority.

Level Expectations

Vice Presidents are enterprise leaders responsible for defining strategy, leading significant organizational functions, and driving outcomes that advance DonorsChoose’s long-term mission and organizational priorities. They establish a clear vision for their function, build and develop high-performing leaders and teams, and influence decisions across the organization through strong executive partnership, strategic judgment, and cross-functional leadership.

Compensation & Benefits

Our compensation philosophy ensures that we are both externally competitive with tech-forward nonprofits of a similar size and internally fair in our pay practices. The following ranges represent the target offer range given the scope and experience expectations for this role.

• The hiring salary range for this role is $134,930 - $148,320
• We have a hiring salary range of $146,000 - $165,000 for specific higher cost of labor locations, which include New York City, San Francisco, Los Angeles, Seattle, Boston, and Washington, D.C.

Once employees are hired, everyone at DonorsChoose is eligible to receive annual performance-based raises as they grow in their role. We are open to a variety of experiences, and recognize that the person we hire may be less experienced or more senior than this job description as posted. If you don’t check every box listed here, or you know you’d bring additional experience to the table, we hope you’ll submit your application.

In addition, we offer full-time staff 25 paid vacation days per year and 11 paid holidays, a rich employer-paid individual and family health plan, a matching 401(k) plan (up to 5% of base salary), annual professional development stipend, and casual and flexible work environment. To learn more about what it is like to work for DonorsChoose, visit our careers page.

Hybrid Workplace and Other Details

In this role, you’ll have the option to work a flexible hybrid schedule in our NYC office, or to work fully remotely from CA, CO, CT, DC, FL, GA, IL, IN, MA, MD, MI, MN, NC, NJ, NY, OR, PA, TN, TX, VA, WA, or WI.

Candidates who are not in the NYC area should expect to travel to our NYC office on an as-needed basis, about 4-6 times per year. All work-related travel expenses will be covered by the organization.

DonorsChoose participates in E-Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.

An important note on communications: All messages from our hiring team will come from an official @donorschoose.org email address. If you ever receive a message about a role with us from a different domain, it’s not from us, and you should not reply or click on any links. We care deeply about your time, your privacy, and your experience—thank you for your interest in joining the DonorsChoose mission!

DonorsChoose Core Values

EQUITY

Combating systemic inequity is crucial to a brighter future for all. This reality fuels our ambitions and drives us to persevere.

INGENUITY

Complex problems require innovative solutions. We dream big, get creative, roll up our sleeves, and take action. We believe the best products can change the world.

HUMANITY

People are the heart of our team and the communities we serve. Our compassion informs our goals and how we work together to achieve them.

INTEGRITY

We strive to do right. We’re up-front about the facts. We boldly learn and grow from mistakes.

LEARNING

Education is the beating heart of our organization, inside and out. We’re curious. We listen. We know we don’t know everything.

GRATITUDE

We begin and end with thanks. We take joy in our mission, our communities, and each other.

To Apply

Please submit your resume and answer the application questions online. Since we’re trying to get to know you through our hiring process, we ask that you please refrain from using AI writing tools to craft your response to our application questions. A cover letter is optional and may be addressed to Monique Canada, CMO.

A Final Note

The DonorsChoose team works toward a nation where students in every community have the resources needed for an excellent education. To do this we hire and support a diverse team of the best and the brightest talent available because it makes us more effective, high-performing, creative and resilient.

If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you.

Centene is transforming the health of our communities one person at a time. As an Executive on our team, you could be the one who changes everything for our 28...

Centene is transforming the health of our communities one person at a time. As an Executive on our team, you could be the one who changes everything for our 28...

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need - and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across Musculoskeletal, Women’s Health, Cardiometabolic, and Mental Health, and is now moving beyond the session to a fully AI-native, 24⁄7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 1 million members across three continents have completed over 15 million AI sessions, helping 2,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 59 clinical studies, 43 patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

About Thrive

Thrive is Sword Health’s AI musculoskeletal solution — AI Care for pain, delivered at home. It is the product Sword built its business on, and it treats members across common pain areas.

The care model pairs licensed clinicians with AI rather than substituting one for the other. A Doctor of Physical Therapy owns the member’s treatment plan, sets progression, and controls clinical escalation. Alongside them, an AI Care Specialist holds context between sessions and surfaces the signals that warrant a timely intervention. Vision AI captures precise movement data during every session and feeds it into clinical reasoning, and wearable integration tracks patterns between sessions so care can be adjusted before a member escalates to something expensive. Members engage from a smartphone or the Thrive Pad, from anywhere.

The Role

We are hiring the Head of Go-to-Market for Thrive. The role sits at the intersection of product marketing, competitive intelligence, and commercial enablement, and it is one of the three leadership roles on the Thrive team alongside the Head of Product and the Head of Clinical, reporting to the General Manager.

Thrive has the clinical results, the technology, and the scale. This role exists to make sure the market understands that as clearly as our members do. MSK is a category where several offerings look similar on a benefits consultant’s comparison grid and are not remotely similar in practice, and the work is to make the difference obvious, evidenced, and tangible — in the materials, in the buyer’s language, and in the room where the decision gets made.

You will own three things:

1. Make Thrive’s value impossible to miss.

Build the narrative, positioning, and differentiation that make it obvious why Thrive is the right answer for a global workforce. This includes the core messaging architecture, buyer-segment-specific positioning (global benefits leaders, regional HR, health plans and international insurers, benefit consultants), competitive battle cards, ROI frameworks, and the demo and proof materials that move a skeptical buyer.

2. Go and get the market intelligence yourself.

Build the narrative, positioning, and differentiation that make it obvious why Thrive is the right answer. This includes the core messaging architecture, buyer-segment-specific positioning (benefits leaders, health plans, unions and labour funds, consultants and brokers), competitive battle cards, ROI frameworks, and the demo and proof materials that move a rigorous, evidence-driven buyer.

3. Push it back into product and the commercial team.

Intelligence that stays in a document is worthless. You will feed what you learn back into the product roadmap so that we build against real competitive gaps, and into the commercial organisation so that every rep, consultant relations lead, and partner-facing seller can answer the hard comparison questions without escalating. This is influence work, not headcount work — you will not own the sellers, and you will need to change their behaviour anyway.

AI Proficiency at Sword Health

AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work.

• Explorer (Level 1) — Uses AI daily to boost personal productivity

• Builder (Level 2) — Creates workflows and tools that elevate the whole team

• Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role.

What you’ll be doing

• Core Thrive positioning, messaging house, and narrative architecture
• Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
• Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
• Sales and consultant enablement: training, playbooks, objection handling, certification
• Market opportunity mapping and systematic canvassing across international segments
• The feedback loop into product on competitive gaps and roadmap implications
• Message consistency across every geography and channel Thrive sells through

We’d love to see

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.

You think in first principles. When you encounter a new product or market, your instinct is to ask “what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?” You do not reach for a template.

You are genuinely AI-fluent, not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could.

You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks “this is from a company that understands my problem.”

You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.

What you need to have

Requirements

• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one

• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement

• Evidence of working cross-functionally with sales and customer success, not only corporate marketing

• Evidence of building competitive intelligence from scratch, not inheriting and maintaining it

• This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.

• US preferred; open to strong candidates globally

Strong Signal Backgrounds

• Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable

• High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)

• Has built competitive displacement narratives that demonstrably changed win rates

• Has used AI tooling to drive market canvassing and opportunity identification at scale

• Experience selling into multinational or multi-geography buyers

• Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there

We Are Not Looking For

• Demand gen or growth marketing profiles without product marketing depth
• Sales leaders without clear product marketing and enablement ownership
• Brand, customer marketing, or communications leaders without GTM ownership
• Candidates whose relevant GTM experience is historical rather than current
• Candidates from a weak commercial engine, however strong the domain knowledge — the trade-off is not worth it

$262,500 - $412,500 a year

*This range includes base, variable and equity.

These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.

Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.

US - Sword Benefits & Perks:

• Comprehensive health, dental and vision insurance*

• Life and AD&D Insurance*

• Financial advisory services*

• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*

• Health Savings Account*

• Equity shares*

• Discretionary PTO plan*

• Parental leave*

• 401(k)

• Flexible working hours

• Remote-first company

• Paid company holidays

• Free digital therapist for you and your family

*Eligibility: Full-time employees regularly working 25+ hours per week

Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.

SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.