Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Senior Media Buyer (Meta Ads Specialist) – Remote

Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy

Position Type: Full-Time, Remote

Working Hours: U.S. Eastern Time (EST)

Location: Remote

About the Role

At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.

This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.

If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.

What You’ll Own

Meta Ads Strategy & Campaign Management

• Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Own campaign performance from planning through scaling.
• Manage multiple client and internal ad accounts simultaneously.
• Oversee monthly advertising budgets ranging from $10K–$250K+.
• Scale profitable campaigns while maintaining efficiency and profitability.

Creative Strategy & Performance Marketing

• Develop high-converting campaign concepts, hooks, and messaging.

• Write compelling ad copy focused on improving:

  • CTR
  • CPL
  • CPA
  • ROAS

• Create detailed creative briefs for designers, editors, and content creators.

• Lead creative strategy across:

  • Static image ads
  • UGC-style videos
  • Video scripts
  • AI-assisted creative workflows

• Continuously test new creative angles and messaging.

Campaign Optimization & Analytics

• Monitor campaign performance daily.

• Analyze:

  • CTR
  • CPC
  • CPL
  • CPA
  • ROAS
  • Frequency
  • Conversion Rates

• Optimize audiences, creatives, offers, placements, and landing pages.

• Identify winning campaigns and scale them strategically.

• Troubleshoot underperforming campaigns using data-driven insights.

Cross-Functional Collaboration

• Partner with creative teams to produce high-performing advertising assets.
• Collaborate with leadership on growth initiatives and campaign priorities.
• Align paid advertising with broader marketing and revenue objectives.
• Stay current with Meta platform updates and advertising best practices.

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on experience managing Facebook and Instagram advertising.
• Proven experience managing at least $10,000/month in Meta ad spend.
• Experience managing 5 or more advertising accounts simultaneously.

Core Skills

• Strong expertise with:

  • Meta Ads Manager
  • Facebook Business Suite
  • Meta Pixel
  • Conversion Tracking
  • Attribution Modeling
  • Funnel Optimization

• Excellent analytical and performance optimization skills.

• Strong direct-response copywriting and messaging abilities.

• Ability to identify and scale winning creatives.

• Deep understanding of performance marketing principles.

• Excellent written and verbal English communication skills.

• Reliable remote work environment with high-speed internet.

Nice to Have

• Experience managing $100K–$250K+ monthly advertising budgets.

• Strong understanding of full-funnel marketing strategy.

• Experience producing or managing UGC advertising campaigns.

• Ability to brief creators, editors, and designers effectively.

• Experience using AI tools such as:

  • ChatGPT
  • AI creative generation tools
  • Creative automation platforms

• Familiarity with:

  • GoHighLevel (GHL)
  • Close CRM
  • Similar marketing platforms

• Previous experience within agencies or high-growth marketing teams.

Tools & Platforms

• Meta Ads Manager
• Facebook Business Suite
• Meta Pixel
• ChatGPT & AI Creative Tools
• GoHighLevel (Preferred)
• Close CRM (Preferred)
• Marketing Analytics Platforms

What Makes You a Strong Fit

• Highly analytical with a performance-first mindset.
• Strong creative instincts backed by data.
• Comfortable managing multiple high-budget campaigns.
• Excellent communicator who collaborates effectively across teams.
• Ownership-driven with strong accountability.
• Continuously tests, learns, and improves campaign performance.

What a Typical Day Looks Like

• Review campaign dashboards and key performance metrics.
• Analyze winning and underperforming creatives.
• Launch and optimize Meta advertising campaigns.
• Write ad copy and develop new creative testing ideas.
• Prepare creative briefs for designers and video editors.
• Monitor CPL, CPA, CTR, ROAS, and conversion performance.
• Collaborate with internal teams on offers, funnels, and campaign strategy.
• Test new audiences, creatives, hooks, and messaging.
• Scale winning campaigns while optimizing underperforming ones.

In short: You own paid social growth by combining creative strategy, rapid experimentation, and data-driven optimization to deliver measurable business results.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate (CVR)
• Campaign scaling efficiency
• Revenue and pipeline contribution
• Creative testing velocity and continuous performance improvements

Why This Role Stands Out

• High ownership over paid social strategy and execution.

• Opportunity to manage significant advertising budgets.

• Work in a fast-paced, performance-focused environment.

• Strong collaboration with creative and leadership teams.

• Fully remote work environment.

• Clear career progression into:

  • Lead Media Buyer
  • Performance Marketing Manager
  • Growth Marketing Lead
  • Director of Paid Media

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Final Client Interview
4. Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about performance marketing, thrive on scaling Meta advertising campaigns, and enjoy using creative strategy and data to drive measurable business growth, we’d love to hear from you. Apply today and become a key contributor to a high-performing marketing team.

As a Senior Manager, Growth Marketing, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email, in-product, and web for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas.

You have a solid knowledge of the customer journey, including onboarding, adoption, retention, monetization strategies and tactics, and running experiments both in and out of the product. This includes taking initiatives from ideation all the way through execution and continuous iteration. You also have experience in database segmentation and marketing to developers or a highly technical audience to drive early-stage planning all the way through to cross-functional execution. You possess strong communication and collaboration skills.

This is a highly visible role that requires a change agent with natural leadership skills and the ability to work across multiple teams with members at different levels. You are adept at thinking strategically and tactically to get things done by collaborating with cross-functional teams, including Product Management, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations.

We are looking for an individual who is a problem solver, detail-oriented, collaborative, creative, data-driven, strategic, organized, and a trusted partner.

We’re looking to speak with candidates based in Dublin for our hybrid working model.

In particular, you will be

• Partnering closely with the Product teams to create digital experiences for our customers to engage, retain, and grow existing users
• Defining and executing marketing plans with the rest of the Growth Marketing team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes
• Continuously optimizing programs and channels through experiments and A/B tests
• Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement
• Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users
• Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
• Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
• Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives
• Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

We’re looking for someone with

• 5+ years of B2D or B2B experience in lifecycle and/or growth marketing. Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
• Drive to provide the best possible experience to our customers and users
• Deep understanding of marketing to developers or a highly technical audience required
• Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
• Passion to objectively measure your efforts and only make decisions based on data
• A collaborative mindset - you love working with others and incorporating relevant feedback
• An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
• Proven ability to turn initial ideas into successful, measurable programs that drive tangible results
• Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
• Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
• Experience or have a working knowledge of product-led growth strategies and KPIs
• Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market

About MongoDB

MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.

With offices worldwide and over 67,000 customers, including 75% of the Fortune 100 and AI-native startups, relying on MongoDB for their most important applications, we’re powering the next era of software.

Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB is an equal opportunities employer.

Req ID: 2273452555

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

About this position:

We’re looking for a Senior PR Manager to lead Later’s media relations and public relations strategy, building the company’s voice and reputation across the creator economy, marketing, agency, and technology press. In this role, you’ll be both strategic architect and hands-on practitioner, developing proactive press narratives, managing reactive and crisis communications, and positioning Later’s executives as authorities in influencer marketing and the creator economy. Reporting to the Head of Marketing within the media team, you’ll partner closely with Product Marketing, Content, Executive Leadership, Legal, and Later’s external PR firm to secure high-impact coverage across all three lines of business (Later Influence, Later Social, and Creator/Affiliate). This is a high-visibility role with regular exposure to Later’s executive team.This role is ideally a hybrid position with 3 days in office in our Boston or New York hubs, but remote applicants are considered.

What you’ll be doing:

Strategy

• Own Later’s PR and communications strategy, aligning press narratives with corporate and product priorities across all three lines of business.
• Define proactive PR campaigns and thought-leadership programs that build Later’s authority in the creator economy and influencer marketing space.
• Refine and maintain crisis communications protocols and reactive statement processes, in partnership with Product, Legal and Executive Leadership.
• Set PR goals, KPIs, and reporting frameworks that connect earned media to brand awareness and demand generation.

Media relations & execution

• Build and maintain relationships with tier-1 business, marketing, advertising, agency, and technology press, including outlets that profile executives and business leaders
• Secure earned media coverage that drives measurable brand awareness and supports demand generation goals.
• Draft press releases, media pitches, briefing documents, and executive talking points.
• Prepare executives and subject-matter experts for interviews, panels, and press events.
• Own media monitoring and competitive share-of-voice reporting against direct competitors and creator economy peers.

Team & collaboration

• Partner with Product Marketing to align PR moments with product launches, new service offerings and go-to-market motions.
• Partner with Content to identify data, research, and stories worth pitching to press.
• Partner with People and Executive teams on internal communications tied to major external announcements.
• Partner with the Events team for speaking opportunities and prepare executives and subject-matter experts for interviews, panels, and press events.
• Partner with the Customer Marketing team for award submissions.
• Partner with Growth Marketing team for full-funnel marketing campaigns around PR moments

Leadership

• Act as Later’s hands-on PR lead and subject matter expert for media relations and reputation management.
• Balance day-to-day media relations execution with setting long-term communications strategy.
• Foster a culture of proactive storytelling and fast, coordinated response to reactive press moments.

Research and best practices

• Monitor the media landscape and competitor coverage across the creator economy and social media management space.
• Track emerging trends in creator economy policy, platform changes, and AI that create press opportunities.
• Share insights and evangelize communications best practices across Marketing and Growth teams.

What success looks like:

• Within the first 30 days, you’ve audited Later’s existing media relationships, built a prioritized media list, and launched your first proactive pitch.
• By 3 months, Later has secured coverage in tier-1 business, marketing, advertising, agency, and technology press
• By 6 months, Later is recognized as a go-to authority source in creator economy and influencer marketing press coverage, with measurable growth in share of voice against direct competitors.
• Executives and spokespeople are consistently well-prepared for press opportunities, with a growing library of talking points, bylines, and briefing materials.

What you bring:

• 7+ years of PR or communications experience, with a track record of securing tier 1 coverage in SaaS, marketing technology, or creator economy environments.
• Established relationships with tier-1 business, marketing, advertising, agency, and technology press, including outlets that profile executives and business leaders.
• Experience developing and managing crisis communications protocols.
• Excellent writing skills, with the ability to draft press releases, pitches, and executive talking points.
• Experience with media monitoring and reporting tools such as Muck Rack, Cision, or Meltwater.
• Comfortable working directly with senior executives to prepare them for press and public-facing moments.
• Strong project management skills, with the ability to manage multiple initiatives under tight deadlines.
• Experience in the creator economy, influencer marketing, or social media industry.
• Agency background, with experience managing press strategy for a brand or in-house team.

How you work:

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$130k-160k

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid  #LI-Remote

Where we work:

We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility:

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Senior Media Buyer (Meta Ads Specialist) – Remote

Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy

Position Type: Full-Time, Remote

Working Hours: U.S. Eastern Time (EST)

Location: Remote

About the Role

At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.

This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.

If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.

What You’ll Own

Meta Ads Strategy & Campaign Management

• Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Own campaign performance from planning through scaling.
• Manage multiple client and internal ad accounts simultaneously.
• Oversee monthly advertising budgets ranging from $10K–$250K+.
• Scale profitable campaigns while maintaining efficiency and profitability.

Creative Strategy & Performance Marketing

• Develop high-converting campaign concepts, hooks, and messaging.

• Write compelling ad copy focused on improving:

  • CTR
  • CPL
  • CPA
  • ROAS

• Create detailed creative briefs for designers, editors, and content creators.

• Lead creative strategy across:

  • Static image ads
  • UGC-style videos
  • Video scripts
  • AI-assisted creative workflows

• Continuously test new creative angles and messaging.

Campaign Optimization & Analytics

• Monitor campaign performance daily.

• Analyze:

  • CTR
  • CPC
  • CPL
  • CPA
  • ROAS
  • Frequency
  • Conversion Rates

• Optimize audiences, creatives, offers, placements, and landing pages.

• Identify winning campaigns and scale them strategically.

• Troubleshoot underperforming campaigns using data-driven insights.

Cross-Functional Collaboration

• Partner with creative teams to produce high-performing advertising assets.
• Collaborate with leadership on growth initiatives and campaign priorities.
• Align paid advertising with broader marketing and revenue objectives.
• Stay current with Meta platform updates and advertising best practices.

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on experience managing Facebook and Instagram advertising.
• Proven experience managing at least $10,000/month in Meta ad spend.
• Experience managing 5 or more advertising accounts simultaneously.

Core Skills

• Strong expertise with:

  • Meta Ads Manager
  • Facebook Business Suite
  • Meta Pixel
  • Conversion Tracking
  • Attribution Modeling
  • Funnel Optimization

• Excellent analytical and performance optimization skills.

• Strong direct-response copywriting and messaging abilities.

• Ability to identify and scale winning creatives.

• Deep understanding of performance marketing principles.

• Excellent written and verbal English communication skills.

• Reliable remote work environment with high-speed internet.

Nice to Have

• Experience managing $100K–$250K+ monthly advertising budgets.

• Strong understanding of full-funnel marketing strategy.

• Experience producing or managing UGC advertising campaigns.

• Ability to brief creators, editors, and designers effectively.

• Experience using AI tools such as:

  • ChatGPT
  • AI creative generation tools
  • Creative automation platforms

• Familiarity with:

  • GoHighLevel (GHL)
  • Close CRM
  • Similar marketing platforms

• Previous experience within agencies or high-growth marketing teams.

Tools & Platforms

• Meta Ads Manager
• Facebook Business Suite
• Meta Pixel
• ChatGPT & AI Creative Tools
• GoHighLevel (Preferred)
• Close CRM (Preferred)
• Marketing Analytics Platforms

What Makes You a Strong Fit

• Highly analytical with a performance-first mindset.
• Strong creative instincts backed by data.
• Comfortable managing multiple high-budget campaigns.
• Excellent communicator who collaborates effectively across teams.
• Ownership-driven with strong accountability.
• Continuously tests, learns, and improves campaign performance.

What a Typical Day Looks Like

• Review campaign dashboards and key performance metrics.
• Analyze winning and underperforming creatives.
• Launch and optimize Meta advertising campaigns.
• Write ad copy and develop new creative testing ideas.
• Prepare creative briefs for designers and video editors.
• Monitor CPL, CPA, CTR, ROAS, and conversion performance.
• Collaborate with internal teams on offers, funnels, and campaign strategy.
• Test new audiences, creatives, hooks, and messaging.
• Scale winning campaigns while optimizing underperforming ones.

In short: You own paid social growth by combining creative strategy, rapid experimentation, and data-driven optimization to deliver measurable business results.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate (CVR)
• Campaign scaling efficiency
• Revenue and pipeline contribution
• Creative testing velocity and continuous performance improvements

Why This Role Stands Out

• High ownership over paid social strategy and execution.

• Opportunity to manage significant advertising budgets.

• Work in a fast-paced, performance-focused environment.

• Strong collaboration with creative and leadership teams.

• Fully remote work environment.

• Clear career progression into:

  • Lead Media Buyer
  • Performance Marketing Manager
  • Growth Marketing Lead
  • Director of Paid Media

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Final Client Interview
4. Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about performance marketing, thrive on scaling Meta advertising campaigns, and enjoy using creative strategy and data to drive measurable business growth, we’d love to hear from you. Apply today and become a key contributor to a high-performing marketing team.

Company Background

Censys’ mission is to be the one place to understand everything on the internet. Frustrated by the lack of trustworthy Internet intelligence, we set out to create the industry’s most comprehensive, accurate, and up-to-date map of the Internet. Today, Censys delivers real-time Internet intelligence and actionable threat insights to global governments, over 50% of the Fortune 500, and leading threat intelligence providers worldwide.

Location: United States - Remote

Censys is the leader in Internet Intelligence, delivering the world’s most comprehensive and accurate real-time map of the Internet. Global enterprises, government agencies, and leading security teams rely on Censys to accelerate security operations, investigate threats, and continuously understand their Internet exposure.

Role Summary

As the Senior Content Marketing Manager, you will help bring Censys’ go-to-market strategy to life through compelling, high-impact marketing content. Working closely with Product Marketing, Channel & Alliances, Demand Generation, Regional Marketing, and Sales, you’ll create content that enables partners, supports integrated marketing campaigns, and helps security teams understand the value of Censys.

This is a highly collaborative role for someone who enjoys generating creative ideas and bringing them to life. You’ll produce a wide range of marketing content, from email campaigns and landing pages to partner enablement kits, customer stories, webinars, solution briefs, and product launch assets.

Responsibilities

Channel & Go-to-Market Content

• Develop marketing content supporting different partner types (reseller, distributor, MSSP, ISACs, technology alliances), audiences, and use cases.
• Develop content supporting the partner lifecycle, including partner recruitment, onboarding, and activation.
• Work with Channel & Alliances to identify gaps in partner content and build resources that can be reused across partners, regions, and campaigns.
• Create content supporting integrated marketing campaigns across enterprise, product-led growth, public sector, and industry-specific initiatives.
• Partner with Product Marketing, Channel & Alliances, Demand Generation, Sales, and Regional Marketing to execute product launches, campaigns, and partner initiatives.

Content Development & Execution

• Create compelling marketing content across blogs, email campaigns, landing pages, customer stories, solution briefs, webinars, videos, sales collateral, and campaign assets.
• Develop audience-specific content, including SEO content, executive thought leadership, partner enablement, vertical messaging, customer success stories, and educational materials.
• Repurpose content across channels and audiences to maximize reach and business impact.
• Interview subject matter experts and customers to translate complex concepts into clear, engaging marketing content.

Campaign Planning & Editorial

• Identify new content opportunities and contribute to the marketing editorial calendar.
• Coordinate with designers, social media managers, video producers, agencies, and other stakeholders to deliver high-quality content on schedule.

Qualifications

• 5+ years of B2B content marketing experience, preferably within cybersecurity.
• Experience creating marketing content for Channel (VAR, distributor, MSSP) or Alliance programs strongly preferred, including partner campaigns, enablement, and co-marketing assets.
• Exceptional writing, editing, and project management skills.
• Experience creating marketing content across email campaigns, landing pages, blogs, customer stories, webinars, sales collateral, and digital marketing.
• Ability to collaborate effectively with cross-functional marketing, sales, and technical teams.

Nice to Have

• Familiarity with security operations, exposure management, threat intelligence, or enterprise security.
• Experience developing video or multimedia marketing content.
• Experience using AI tools to accelerate content creation and editing.

Who You Are

• An exceptional writer and storyteller who enjoys turning ideas into polished, high-impact marketing content.
• Equally comfortable starting with a blank page as you are refining existing campaign content.
• Curious, proactive, and eager to identify new content opportunities.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously.

For high cost of living areas (San Francisco Bay, New York City, and Seattle), the expected salary range for this position is $131,000 USD - $165,000 USD, plus bonus eligibility and equity.

For all other locations, the expected salary range for this position is $118,000 USD - $157,000 USD, plus bonus eligibility and equity.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 83% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Censys offers a competitive benefits package to employees, including equity, health, dental & vision coverage, retirement with company contribution, parental leave, mental health & wellness benefits, flexible PTO, and a professional development stipend. Censys also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Censys’s compensation and benefits are subject to change and may be modified in the future. Please see our careers page for more details.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to your recruiter. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates to keep their cameras on during video interviews. Additionally, if hired, we would love to bring you to our HQ in Ann Arbor for in-person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with our Censys Privacy Policy.

Our roots are in Ann Arbor, Michigan and our innovation is fueled by the team’s global perspectives. For this role, we are open to remote employees across the continental US. We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal opportunity employer .

Note to external recruiters/agencies: We are not currently engaging with third-party agencies for this role and will not accept unsolicited outreach. We kindly ask that you do not submit resumes or candidate profiles to our team.

Identity Verification

As part of our hiring process, all candidates who receive an offer of employment will be asked to complete an identity verification through CLEAR.

California Privacy Rights Notice

Pursuant to the California Consumer Privacy Act (CCPA), we are providing you with notice that we collect personal information from job applicants for business purposes, including evaluating your candidacy for employment, conducting interviews, and, if applicable, completing the hiring process. The categories of information we may collect include identifiers (such as name and contact information), professional or employment-related information (such as work history, education, and references), and other information you provide in your application. We do not sell or share your personal information. For more information on how we use and protect your personal information, and your rights under the CCPA, please refer to our Privacy Policy.

Company Background

Censys’ mission is to be the one place to understand everything on the internet. Frustrated by the lack of trustworthy Internet intelligence, we set out to create the industry’s most comprehensive, accurate, and up-to-date map of the Internet. Today, Censys delivers real-time Internet intelligence and actionable threat insights to global governments, over 50% of the Fortune 500, and leading threat intelligence providers worldwide.

Location: United States - Remote

Censys is the leader in Internet Intelligence, delivering the world’s most comprehensive and accurate real-time map of the Internet. Global enterprises, government agencies, and leading security teams rely on Censys to accelerate security operations, investigate threats, and continuously understand their Internet exposure.

As the Senior Technical Marketing Manager, you will scale technical knowledge across customers, partners, and customer-facing teams through world-class technical content, education, and enablement. This is a highly collaborative, execution-focused role for someone who combines strong technical credibility with exceptional communication skills.

Working closely with Product Marketing, Product Management, Censys ARC, and customer-facing teams, you’ll create the technical content, education, and enablement that helps customers adopt Censys, enables partners to deliver it successfully, and equips Sales, Sales Engineering, and Customer Success to confidently position and demonstrate its value.

Your Impact

• Scale technical knowledge across customers, partners, and customer-facing teams through world-class technical content, education, and enablement.
• Build technical enablement programs—including certifications, workshops, and partner training—that help Sales, Sales Engineering, Customer Success, and partners confidently position, demonstrate, and support Censys.
• Create technical content and hands-on learning experiences that help practitioners understand, adopt, and maximize the value of Censys.
• Own competitive technical marketing assets—including battlecards, technical comparisons, and proof points—that strengthen customer conversations and reinforce Censys’ differentiation.

What You’ll Do

• Design and deliver technical enablement programs, certifications, workshops, and hands-on learning experiences for internal teams, customers, and partners.
• Create technical solution guides, blogs, whitepapers, playbooks, demo guides, FAQs, and other practitioner-focused content.
• Develop and maintain competitive technical marketing assets, including battlecards, technical comparisons, proof points, and demo guidance.
• Support product launches by creating technical content, training, and enablement in partnership with Product Marketing.
• Partner with Product Management and Censys ARC to translate product capabilities and research into customer-ready technical resources.
• Gather feedback from customers, partners, and customer-facing teams to continuously improve technical content and enablement.

Skills You’ll Bring

• 5+ years of experience in cybersecurity in Technical Marketing, Solutions Engineering, Sales Engineering, Technical Customer Success, Product Management, Product Marketing, or a related technical customer-facing role.
• Experience with Security Operations, Threat Intelligence, Threat Hunting, Exposure Management, Attack Surface Management, or related cybersecurity technologies.
• Exceptional technical writing, communication, and presentation skills, with the ability to explain complex technical concepts clearly to practitioners, partners, and customer-facing teams.
• Experience creating technical content, sales enablement, partner enablement, training, certification, or educational programs.
• Strong technical aptitude with the ability to quickly understand complex products, customer workflows, and technical architectures.
• Experience delivering technical workshops, customer education, demos, or instructor-led training.
• Self-motivated with the ability to independently manage multiple projects and consistently deliver high-quality work.

Nice to Have

• Familiarity with Internet infrastructure, networking, cloud platforms, or Internet-facing security technologies.
• Experience supporting reseller, MSSP, distributor, or technology partner ecosystems.

For high cost of living areas (San Francisco Bay, New York City, and Seattle), the expected salary range for this position is $176,400 USD - $202,500 USD, plus bonus eligibility and equity.

For all other locations, the expected salary range for this position is $158,400 USD - $175,000 USD, plus bonus eligibility and equity.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 83% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Censys offers a competitive benefits package to employees, including equity, health, dental & vision coverage, retirement with company contribution, parental leave, mental health & wellness benefits, flexible PTO, and a professional development stipend. Censys also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Censys’s compensation and benefits are subject to change and may be modified in the future. Please see our careers page for more details.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to your recruiter. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates to keep their cameras on during video interviews. Additionally, if hired, we would love to bring you to our HQ in Ann Arbor for in-person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with our Censys Privacy Policy.

Our roots are in Ann Arbor, Michigan and our innovation is fueled by the team’s global perspectives. For this role, we are open to remote employees across the continental US. We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal opportunity employer .

Note to external recruiters/agencies: We are not currently engaging with third-party agencies for this role and will not accept unsolicited outreach. We kindly ask that you do not submit resumes or candidate profiles to our team.

Identity Verification

As part of our hiring process, all candidates who receive an offer of employment will be asked to complete an identity verification through CLEAR.

California Privacy Rights Notice

Pursuant to the California Consumer Privacy Act (CCPA), we are providing you with notice that we collect personal information from job applicants for business purposes, including evaluating your candidacy for employment, conducting interviews, and, if applicable, completing the hiring process. The categories of information we may collect include identifiers (such as name and contact information), professional or employment-related information (such as work history, education, and references), and other information you provide in your application. We do not sell or share your personal information. For more information on how we use and protect your personal information, and your rights under the CCPA, please refer to our Privacy Policy.

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

About the Role:

Collaborative work management is a $14B category growing at 15% a year, and the competitive set is consolidating fast. Wrike is hiring a Senior Manager, Competitive Intelligence & Positioning to own our company wide competitive program end to end, connecting what’s happening in the market to how our GTM teams win deals because of it.

You’ll build the single source of competitive truth our field relies on daily, sharpen the “Why Wrike Over Them” narrative for the core platform, and turn competitive analysis into deal level plays that move win rates against our primary competitors.

This is not a research only role. You’ll be equally comfortable writing an executive brief for our CEO, building a battlecard, and coaching an AE through a live competitive situation the same afternoon.

This is a senior individual contributor role. You won’t have direct reports. You’ll have a mandate, executive air cover, and the responsibility to influence Sales, Product, Enablement, and Analyst Relations without direct authority.

Your Impact:

• The Competitive Program: Build, scale, and maintain a high adoption single source of truth: battlecards, competitor teardowns, and playbooks, with a clear tiering framework that decides which competitors get which depth of coverage. Success is measured by whether the field uses it, not whether it exists.
• Core positioning and differentiation: Craft and evolve Wrike’s positioning and value messaging framework across target verticals and buyer personas: before and after scenarios, the capabilities buyers must have to get there, our defensible differentiators, and the metrics and proof points that make the claims verifiable. Keep it the single source of truth across Sales, CS, and campaigns, not a parallel doc that competes with what the field already uses.
• Deal-Level Wins: Partner with Sales and Revenue Enablement to translate intelligence into tactical plays (trap setting discovery questions, objection handling, displacement plays) and join high stakes competitive evaluations and churn risk calls directly when your expertise can tip the outcome.
• The win/loss program. Design and operate win/loss across segments, instrumented via [Salesforce/Clari/Clozd,Klu], with quarterly readouts and recommendations that reach Product and GTM leadership.
• Competitive pricing and packaging intelligence. Track and analyze competitor pricing models, packaging shifts, and discounting behavior, and equip Sales to navigate them in negotiation.
• Quantified value. Build the business-case layer that makes our differentiation defensible in enterprise deals — ROI models, TCO comparisons, and value realization frameworks Sales can put in front of an economic buyer.
• Executive Intel cadence: Establish a recurring intel cadence for GTM and product leadership, analyzing market movements, pricing/packaging shifts, product launches, M&A activity, and analyst coverage.
• Analyst and review site influence. Partner with AR on Gartner, Forrester, and IDC submissions, RFIs and RFPs, evaluation criteria, and review site strategy (G2, TrustRadius) so Wrike’s differentiators are accurately represented where buyers actually look.
• An AI native operating model. Build and optimize AI-powered workflows that scale how intelligence is gathered, synthesized, and distributed — competitor tracking, win/loss sentiment mining from deal notes, teardown analysis, and competitive RFP response.

How You’ll Drive Business Value:

You’ll own and report on:

• Win rate against named primary competitors
• Competitive displacement, meaning deals won where an incumbent competitor was in seat
• Deal velocity and influenced ACV in competitive opportunities
• Field adoption of competitive assets, measured rather than assumed

Your Qualifications:

• 7+ years in competitive intelligence, product marketing, or strategic GTM in B2B SaaS, with demonstrated success building competitive programs and enablement assets that measurably moved win rates and deal velocity.
• Proven ownership of strategic functional initiatives end to end. You set the priorities, you’re accountable for the outcomes, and you’ve done it without a team underneath you.
• Demonstrated ability to influence and align senior stakeholders across Sales, Product, Enablement, and Executive Leadership without direct authority.
• Exceptional written and verbal communication. You can hold a room of executives and a room of AEs on the same day, and adjust the altitude without losing the point.

Standout Qualities:

• Familiarity with enterprise value selling methodologies (Force Management’s Command of the Message, MEDDICC/MEDDPICC, Challenger, or similar) and a track record of translating them into messaging, discovery guides, and competitive plays reps will actually use.
• Experience in work management, collaboration, knowledge management, or adjacent enterprise SaaS categories.
• Hands on with CI and revenue tooling: [Klue, Clozd, Clari, Salesforce, Gemi, Claude, etc ].
• Direct experience contributing to major industry research: Gartner Magic Quadrant, Forrester Wave, or equivalent.
• Comfort with pricing intelligence, packaging analysis, and contract negotiation dynamics.
• Financial literacy. You can pull an insight out of a company’s annual filings.

Our Work Style:

You’ll report into Product Marketing Management and partner closely with Product Management, Revenue Enablement, Sales, and Executive Leadership as the resident expert on competitive dynamics: strategic advisor to leadership, trusted tactical partner to the field.

We’re a collaborative, fast moving team that values transparency, continuous learning, and swift execution. We run on Wrike, so you’ll use the product you’re positioning every day, which turns out to be one of the better competitive research methods available.

Benefits & Perks:

• Flexible Time Off (FTO)
• Company 401(k) Match
• Parental Leave: 18 Weeks Maternity / 4 Week Paternity
• 2 Volunteer Days
• Health (medical, dental & vision) Insurance (EEs + Dependents)
• Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
• Working from Home Allowance ($40 / Monthly)
• $500 Working from Home home office set-up Stipend

Your recruitment buddy will be Aziza Talhi, Senior Recruiter.

#LI-AT1

The range below reflects the base salary for this full-time position and applies to all U.S. locations, excluding benefits, discretionary bonuses, and other incentives. The final offer within this range will consider factors such as the role, seniority level, geographic location, and employment contract type. An individual’s work location, unique skills, experience, and relevant educational background will also influence the final offer. For tailored compensation details based on your preferred location, please discuss with your recruiter during the hiring process.

Total compensation pay range

$135,000—$155,000 USD

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Hybrid work mode

Wrike is our people, not a place. With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations.

While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2–3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection.

Our persona

💡  Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

💚  Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

🤗  Approachable: We’re friendly, easy to get along with, considerate, and helpful.

Our culture and Values

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.

Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

Our vision: A world where everyone is free to focus on their most purposeful work, together.

About the Role:

Collaborative work management is a $14B category growing at 15% a year, and the competitive set is consolidating fast. Wrike is hiring a Senior Manager, Competitive Intelligence & Positioning to own our company wide competitive program end to end, connecting what’s happening in the market to how our GTM teams win deals because of it.

You’ll build the single source of competitive truth our field relies on daily, sharpen the “Why Wrike Over Them” narrative for the core platform, and turn competitive analysis into deal level plays that move win rates against our primary competitors.

This is not a research only role. You’ll be equally comfortable writing an executive brief for our CEO, building a battlecard, and coaching an AE through a live competitive situation the same afternoon.

This is a senior individual contributor role. You won’t have direct reports. You’ll have a mandate, executive air cover, and the responsibility to influence Sales, Product, Enablement, and Analyst Relations without direct authority.

Your Impact:

• The Competitive Program: Build, scale, and maintain a high adoption single source of truth: battlecards, competitor teardowns, and playbooks, with a clear tiering framework that decides which competitors get which depth of coverage. Success is measured by whether the field uses it, not whether it exists.
• Core positioning and differentiation: Craft and evolve Wrike’s positioning and value messaging framework across target verticals and buyer personas: before and after scenarios, the capabilities buyers must have to get there, our defensible differentiators, and the metrics and proof points that make the claims verifiable. Keep it the single source of truth across Sales, CS, and campaigns, not a parallel doc that competes with what the field already uses.
• Deal-Level Wins: Partner with Sales and Revenue Enablement to translate intelligence into tactical plays (trap setting discovery questions, objection handling, displacement plays) and join high stakes competitive evaluations and churn risk calls directly when your expertise can tip the outcome.
• The win/loss program. Design and operate win/loss across segments, instrumented via [Salesforce/Clari/Clozd,Klu], with quarterly readouts and recommendations that reach Product and GTM leadership.
• Competitive pricing and packaging intelligence. Track and analyze competitor pricing models, packaging shifts, and discounting behavior, and equip Sales to navigate them in negotiation.
• Quantified value. Build the business-case layer that makes our differentiation defensible in enterprise deals — ROI models, TCO comparisons, and value realization frameworks Sales can put in front of an economic buyer.
• Executive Intel cadence: Establish a recurring intel cadence for GTM and product leadership, analyzing market movements, pricing/packaging shifts, product launches, M&A activity, and analyst coverage.
• Analyst and review site influence. Partner with AR on Gartner, Forrester, and IDC submissions, RFIs and RFPs, evaluation criteria, and review site strategy (G2, TrustRadius) so Wrike’s differentiators are accurately represented where buyers actually look.
• An AI native operating model. Build and optimize AI-powered workflows that scale how intelligence is gathered, synthesized, and distributed — competitor tracking, win/loss sentiment mining from deal notes, teardown analysis, and competitive RFP response.

How You’ll Drive Business Value:

You’ll own and report on:

• Win rate against named primary competitors
• Competitive displacement, meaning deals won where an incumbent competitor was in seat
• Deal velocity and influenced ACV in competitive opportunities
• Field adoption of competitive assets, measured rather than assumed

Your Qualifications:

• 7+ years in competitive intelligence, product marketing, or strategic GTM in B2B SaaS, with demonstrated success building competitive programs and enablement assets that measurably moved win rates and deal velocity.
• Proven ownership of strategic functional initiatives end to end. You set the priorities, you’re accountable for the outcomes, and you’ve done it without a team underneath you.
• Demonstrated ability to influence and align senior stakeholders across Sales, Product, Enablement, and Executive Leadership without direct authority.
• Exceptional written and verbal communication. You can hold a room of executives and a room of AEs on the same day, and adjust the altitude without losing the point.

Standout Qualities:

• Familiarity with enterprise value selling methodologies (Force Management’s Command of the Message, MEDDICC/MEDDPICC, Challenger, or similar) and a track record of translating them into messaging, discovery guides, and competitive plays reps will actually use.
• Experience in work management, collaboration, knowledge management, or adjacent enterprise SaaS categories.
• Hands on with CI and revenue tooling: [Klue, Clozd, Clari, Salesforce, Gemi, Claude, etc ].
• Direct experience contributing to major industry research: Gartner Magic Quadrant, Forrester Wave, or equivalent.
• Comfort with pricing intelligence, packaging analysis, and contract negotiation dynamics.
• Financial literacy. You can pull an insight out of a company’s annual filings.

Our Work Style:

You’ll report into Product Marketing Management and partner closely with Product Management, Revenue Enablement, Sales, and Executive Leadership as the resident expert on competitive dynamics: strategic advisor to leadership, trusted tactical partner to the field.

We’re a collaborative, fast moving team that values transparency, continuous learning, and swift execution. We run on Wrike, so you’ll use the product you’re positioning every day, which turns out to be one of the better competitive research methods available.

Benefits & Perks:

• Flexible Time Off (FTO)
• Company 401(k) Match
• Parental Leave: 18 Weeks Maternity / 4 Week Paternity
• 2 Volunteer Days
• Health (medical, dental & vision) Insurance (EEs + Dependents)
• Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
• Working from Home Allowance ($40 / Monthly)
• $500 Working from Home home office set-up Stipend

Your recruitment buddy will be Aziza Talhi, Senior Recruiter.

#LI-AT1

The range below reflects the base salary for this full-time position and applies to all U.S. locations, excluding benefits, discretionary bonuses, and other incentives. The final offer within this range will consider factors such as the role, seniority level, geographic location, and employment contract type. An individual’s work location, unique skills, experience, and relevant educational background will also influence the final offer. For tailored compensation details based on your preferred location, please discuss with your recruiter during the hiring process.

Total compensation pay range

$135,000—$155,000 USD

Who Is Wrike and Our Culture

We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.

Hybrid work mode

Wrike is our people, not a place. With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations.

While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2–3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection.

Our persona

💡  Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.

💚  Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!

🤗  Approachable: We’re friendly, easy to get along with, considerate, and helpful.

Our culture and Values

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.

Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.

Category: Marketing Location: The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards.

Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.

Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.

About Acquia Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables...

About Acquia Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables...

What is PerfectServe?

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. PerfectServe now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.

PerfectServe’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real-time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well-being of their clinicians.

Leading analyst firms like Gartner® and KLAS Research have consistently validated our approach:

1. In 2026, PerfectServe was named highest in execution and furthest in vision in the Gartner Magic Quadrant™ for Clinical Communication and Collaboration — the clear segment leader.
2. PerfectServe also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.

At PerfectServe, you’ll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don’t have to be in product to make in impact — everybody at PerfectServe contributes to important work that moves the business forward.

If you’re looking for a well-established, tech-forward company full of smart people doing meaningful work, you’ve found the right place!

The Opportunity

You own two things that are easy to under-invest in and expensive to ignore: the customers we already have, and the rooms where buyers gather. You run customer and expansion marketing in partnership with Customer Success, and you execute the field and event motion that the segment owners scope.

You also own the proof. References, case studies, and advocates are how we win deals and how an acquirer values us. That program is yours to build.

What You’ll Own

Sales enablement

• Build custom sales decks and assets for client engagements, with a focus on enterprise deals.
• Run broader enablement: operationalize the master pitch and battlecards PMM owns, onboard reps to the materials, and keep deal assets current.
• Be the bridge between marketing’s narrative and what reps actually present in the room.

Field and event execution

• Execute the events the segment owners scope and recommend: booth, on-site meetings, and follow-through.
• Own on-site ROI and the pre- and post-event motion with sales and CS.

References, case studies, and advocacy

• Own the reference and advocacy program; recruit advocates and turn outcomes into proof.
• Partner with Content to produce and PMM for the outcome data.

Field enablement

• Own field and event enablement materials in partnership with PMM’s core positioning.

What You Don’t Own

• New-logo demand creation — the segment owners.
• Which events we attend (the thesis) — segment owners decide; you execute.
• Core positioning and battlecards — PMM.

Key Performance Indicators

• Expansion pipeline influenced. Customer and expansion pipeline, with Customer Success.
• Net revenue retention contribution. Marketing’s influence on retention and expansion.
• Event execution ROI. Pipeline and qualified meetings per event, on budget.
• Proof produced. References and case studies created — exit-critical.
• Field contribution to acute pipeline. Field-influenced pipeline supporting the ABM motion.

What We’re Looking For

• 4+ years in customer marketing, field marketing, or events in B2B SaaS; healthcare IT preferred.
• A program builder who can run events and customer motions at the same time without dropping either.
• Comfort partnering closely with Customer Success and Sales.
• A reference and advocacy track record.
• An AI-first approach to scaling field and customer content.
• Ability to travel up to 25% travel

Nice to Have

• Experience building a customer advocacy or reference program from scratch.
• Experience supporting diligence with customer proof points.

Why Join PerfectServe?

At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.

We offer a salary range of $75,000-$85,000 USD per year, with compensation tailored to your background, strengths, and potential to grow within the team.

The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support.

We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations.

Benefits:

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one.
• 401K - with match and immediately vested.
• 17 company holidays, 2 floating holidays plus competitive paid time off policy
• Internal Advancement Opportunities

PerfectServe offers unified healthcare communication solutions to help physicians, nurses, and care team members provide exceptional patient care. PerfectServe’s cloud-based solutions enhance patient safety and reduce provider burnout by automating workflows, speeding time to treatment, optimizing shift schedules, empowering nurse mobility, and engaging patients in their own care.

The Role

At Wpromote, our Senior Media Planners play a key role in shaping integrated, performance-driven media strategies that help our clients grow. Reporting to the Director of Client Strategy, this role partners closely with channel teams and client stakeholders to develop thoughtful recommendations across paid media, leveraging audience insights, market research, performance data, and digital media tools to bring campaigns to life. From media mix and audience strategy to creative direction and measurement planning, you’ll help build strategies designed to drive meaningful business impact.

This role will support complex client accounts with multiple workstreams, stakeholders, and evolving business priorities, taking ownership of key planning responsibilities and deliverables while partnering with senior Client Strategy leadership on broader strategic direction.

This is a highly collaborative and dynamic role that blends analytical thinking, strategic problem-solving, and client partnership. The ideal candidate is naturally curious, detail-oriented, and passionate about digital marketing, consumer behavior, and emerging media trends. You thrive in fast-paced environments, enjoy connecting data to storytelling, and are excited to help clients navigate an ever-evolving digital landscape through smart, innovative marketing strategies.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $75,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

We are prioritizing candidates located in the Eastern or Central Time Zone to best support client and team needs.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel
• Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages, while owning key components of the planning process
• Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH
• Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution
• Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks
• Proactively identifying growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planning
• Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliation
• Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights
• Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes
• Reviewing channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectives
• Leading testing and learning initiatives across channels to support continuous innovation and performance improvement
• Developing and contributing to RFPs in partnership with channel teams to inform media recommendations and planning
• Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, planning documents, and business reviews, including presenting directly to senior client stakeholders as appropriate
• Partnering with Director- and VP-level client stakeholders alongside Client Strategy leadership to support strategic planning and ongoing client partnership
• Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior
• Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
• Developing cross-channel performance forecasts to establish expected outcomes and help inform client investment decisions, business planning, and growth opportunities

You Must Have

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
• Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
• Expertise managing multiple workstreams and planning deliverables across complex client accounts
• Expertise with media spend management, pacing, reconciliation, and forecasting
  • Ideally with annual client budgets above $10M
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
• Familiarity with attribution methodologies and measurement frameworks
• Strong analytical and problem-solving skills with exceptional attention to detail
• Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
• Excellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clients
• Strong organizational, time management, and project management capabilities
• Ability to manage multiple projects and priorities in a fast-paced environment
• Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables
• Bachelor’s degree in Marketing, Communications, Business, or related field

Nice to Have

• Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives
• Experience working on omni-channel retail brands with both online and offline conversion goals
• Knowledge of audience targeting and strategic implications
• Working knowledge of clients with distinct national vs. local media strategies

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Location: Remote (USA, Canada or South Africa)

Department: Marketing

Role Type: Full Time / Independent Contractor if outside of the USA

About the Role

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. We are looking for an Account Strategist who can run the strategies and the PPC campaigns underneath it. This is not a role for a strategist who hands off execution and hopes it lands right. You will build the media plan, set up the tracking and be the one auditing the account when performance moves.

You will join sales calls to shape strategy, manage Google Ads, Meta and Microsoft campaigns directly, oversee PPC contractors where necessary, and ensure every client engagement delivers measurable outcomes. This is a senior, hybrid role that blends strategic ownership with hands-on paid media execution.

Key Responsibilities

Client Strategy and Leadership

• Lead strategy for all PPC clients across multiple industries.

• Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals.

• Build 90 day, 6 month and annual growth roadmaps for clients.

• Translate complex marketing recommendations into simple, clear explanations for executives.

Hands-On PPC Execution

• Plan, launch and manage paid search campaigns in Google Ads across multiple client accounts, including search, display, remarketing and Performance Max structures.

• Conduct keyword research, audience targeting and write and edit ad copy.

• Set up conversion tracking and ensure attribution accuracy via GA4, GTM and CRM integrations.

• Monitor daily spend and pacing to keep campaigns within budget while hitting CPA and CPL goals.

• Identify and manage negative keywords to improve efficiency.

• Manage additional paid channels as needed, including Meta Ads, LinkedIn Ads and Microsoft Ads.

Performance Ownership

• Own client performance across Google Ads, Meta, Microsoft and organic search channels.

• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.

• Ensure KPI tracking, conversion attribution and analytics accuracy across every account.

Execution Oversight

• Provide weekly direction and QA for campaign optimizations and deliverables from specialists and contractors.

• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.

Reporting and Communication

• Prepare monthly and quarterly performance reports with clear takeaways and next-step recommendations.

• Present performance summaries directly to clients.

• Oversee reporting accuracy and insights delivered by the PM or specialists.

Qualifications

Required

• 5+ years of hands-on experience managing Google Ads campaigns, with first-party data proving results (CTR, CPL, ROAS, rankings).

• 4 to 7 years of experience in PPC, SEO or multi-channel full-funnel strategy, including experience managing paid and organic channels concurrently.

• Proficient in Google Ads Editor, Google Keyword Planner, GA4 and Google Search Console.

• Strong understanding of campaign structure, bidding strategy, optimization and ROI tracking.

• Ability to create and articulate strategic recommendations to clients and AEs.

• Demonstrated ability to oversee execution teams and manage deliverable quality.

• Strong analytical skills and the ability to diagnose performance issues quickly.

• Excellent communication and collaboration skills in a remote team environment.

Preferred

• Google Ads Certification.

• Agency experience managing multiple clients at once.

• Experience with Meta Ads, LinkedIn Ads and Microsoft Ads.

• Experience joining sales calls and influencing close rates.

• Familiarity with multifamily, real estate or high-intent lead generation.

• Understanding of landing page optimization and CRO

• Experience with project management tools such as Jira, ClickUp or Asana.

Who Succeeds in This Role

• People who can both think strategically and manage execution.

• People who can simplify complex marketing ideas for clients.

• People who own the results and take full accountability, good and bad.

• People who work well with distributed teams.

• People who enjoy building rather than inheriting polished systems.

What You Will Own from Day One

• All marketing performance and strategy across PPC

• The roadmap for each client.

• Direct management of paid search campaigns across the client portfolio.

• Reporting frameworks, playbooks and best practices.

• Supporting AEs on sales calls.

About Us 📈✨

At Creatunity LLC, we’re not just a Marketing and Advertising firm—we’re innovators, strategists, and creative thinkers who are passionate about helping our business thrive. Imagine working in a space where your ideas come to life, where every campaign you touch has the potential to make waves. That’s what we do here. We create, we innovate, and we deliver results.

Now, we’re looking for a skilled Media Buyer to join our team and play a pivotal role in shaping the future of our campaigns. This is a flexible opportunity, perfect for those who want to push boundaries and explore new heights, without being tied down to rigid work hours.

Your Role 🧠💡

As the Media Buyer, you’ll be the mastermind behind how our message gets out to the world. You’ll craft strategies, monitor results, and optimize performance, all while working closely with our marketing team to hit—and exceed—our goals.

What You’ll Do 🎯📊

• 📅 Develop and Execute Strategies: You’ll be the architect of campaigns that truly reach the right people, at the right time, and in the right way.
• 💵 Manage Budgets: Handle budgets like a pro—monitor costs, track ROI, and make sure campaigns are running at peak efficiency.
• 📈 Scale Campaigns for Success: Push campaigns to their full potential while keeping that sweet spot ROAS in check.
• 🤝 Collaborate with Our Team: Partner with our marketing team to bring campaigns to life, from conception to launch, ensuring everything runs like clockwork.
• 🔍 Conduct Market Research: Dive into market trends, analyze audience behavior, and pinpoint the perfect audience using data-driven insights.
• 📑 Analyze Competitor Ads: Keep an eye on the competition and tweak our strategies for maximum effectiveness.
• ⚙️ Optimize for Conversions: Use your expertise to continuously adjust and optimize campaigns, ensuring they deliver the best possible results.
• 💬 Present Performance Data: Deliver clear, insightful reports that highlight success and areas for improvement.
• 🌱 Contribute to Our Culture: Lead by example, bring fresh ideas to the table, and embrace the collaborative spirit that makes Creatunity special.

What You Bring to the Table 🏆🛠️

• 📜 Proven Experience: You’ve successfully managed Meta budgets of $100,000 monthly and can demonstrate your ability to scale campaigns effectively.
• ⏳ Experience: At least 2+ years of media buying experience, preferably as an in-house media buyer
• 📊 Analytical Skills: You have an eye for data, a knack for numbers, and a natural ability to spot trends others might miss.
• 🛠 Tech-Savvy: You’re proficient in industry-standard software platforms with the ability to make these tools sing.
• 🔥 Passion for Marketing: You’re always in the loop with the latest marketing trends and technologies and love staying ahead of the game.

Why Creatunity? 🚀🌟

At Creatunity LLC, we provide a comprehensive and rewarding package designed to foster your growth and success, while supporting a healthy work-life balance. Here’s what we offer:

• 📜 Independent Contractor Agreement: Work with the understanding that media buying requires flexibility—you’ll need to be available at different times of the day to manage and optimize campaigns effectively.
• 💰 Monthly Performance Bonus: Your dedication and results will be rewarded with a monthly performance bonus, recognizing your ability to scale and optimize campaigns.
• 🩺 Health Insurance Reimbursement: We have your back—literally! Receive reimbursements to help with your health insurance costs.
• 💻 WFH Upgrade Allowance: Work remotely in style with an allowance to upgrade your home office setup, making sure you have everything you need to stay productive.
• 🗓 17 Days Paid Time-Off: Rest and relaxation are important. You’ll receive 17 days of paid time-off each year to recharge.
• 🏖 4 Company-Wide Holidays & 6 Country Holidays: Celebrate important moments with 4 company-wide holidays, plus 6 national holidays observed in your country.
• 🌍 100% Fully Remote: Work from anywhere! Our team operates entirely remotely, giving you the flexibility to work in the environment that suits you best.

Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world.